One of the most important factors in any sites success on SERPs is the quality and quantity of back links or inbound links to a site. Link building takes lot of time, hard work and hence is very time consuming activity. But the results are equally rewarding.
There is one way though through which a website can quickly get in to top of search results without much hard work. The answer is simple: paid text links. This means buying links on other websites. Yeah, yeah, it's strictly prohibited by Google. But many companies and websites do follow these procedures and have achieved success. I can reel off number of websites go from zero to hero in a quick time leaving behind their competitors.
But the question is “Is it worth?” Paid links campaign can be an expensive proposition and require deep pocket. In fact, more the competitiveness of a keyword, more the budget needs to be. Paid links do deliver results in short term but when it comes to long term, its results can be debated. It's very much possible that paid links can also hurt the website and all rankings may completely vanish in to thin air. And with rankings, lots of money also.
Any website which wants to establish good presence on internet as well as achieve brand recognition needs a well balanced broad ranged link building campaign which includes a wide variety of activities which builds back links organically and safely. Though this approach may be slow and requires patience, the subsequent result stand for a longer duration and establishes brand awareness.
Following are these top tasks that can get you natural back links:
Articles: Creating Articles and submitting them to article directories is the best way to establish your website and get natural, themed inbound links. Some of the better known article directories are ezinearticles, articlebase etc. These directories have great respectability because of high standards of articles and tight editorial standards. They enjoy very good traffic and therefore, give excellent exposure to businesses.
Press Releases: If you want to get the word out as quickly as possible then Press releases are the best bet. Quick, fast and efficient! They give instant visibility and are great for spreading your company message across the web.
Blogs: You may have heard this ad nauseam that search engines love Blogs and the truth is that they do. Google in particular like blogs which are consistently and regularly updated with posts. Blogs are frequently mentioned by other bloggers and websites so they generate free, all-natural back links. So ignore blogs at your own peril.
Social Media Market: With more and more people warming up to social networking sites like linkedin, facebook, activerain etc. social media is getting more attention from search engines also. Prepare profile and content which is engaging, relevant or useful enough for others to link to. This task may soon be one of the biggest drivers of traffic also.
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Author: Aniruddha Badola
