The Seven Rules of Hair Extension Care

PRLog (Press Release) - Dec 21, 2009 -
CINCINNATI, OHIO --- A burgeoning trend this Christmas and Hannukah season is the gift of hair extensions, the must-have fashion accessory of the year. Hair extensions, no longer a deeply kept cosmetic secret of the Hollywood uppercrust, are growing exponentially in popularity, and not just among the younger set.

"We see men purchasing them for their girlfriends, mothers buying them for their daughters, husbands for their wives and women getting them for themselves," said Perfections Salon extension specialist Angela Gatrell. "I've been doing consultations at the rate of about two or three a week, following that up with the installation once the extensions arrive."

According to Jill Wiltberger, owner of Perfections Salon and Beauty Boutique, extension shoppers generally find her salon one of two ways. "They either find us through Internet search engines or their regular salon recommends us as the local experts in extension work."

Perfections is the only salon in Greater Cincinnati working with DreamCatchers by Paris Hilton brand hair extensions. "DreamCatchers are the highest quality hair extension system available today," Ms. Gatrell said. "They are made from the finest virgin European hair and the application technique itself uses Micro-cylinder™ technology to attach the extensions without the use of glues, waxes, weaves or clips which can damage the client's own hair."

When DreamCatchers are removed, the client's hair is as healthy as it was prior to the extension installation, no matter how long they are worn, according to Ms. Gatrell.

"We match the hair color, install the extensions so they are not noticeable and use our Artistic Director's drycutting method to blend them in to the salon guest's own hair," she said. "By the time Kenneth is done drycutting them, you cannot tell that she has had extensions added. That's our job. But there are some tricks to maintaining the extensions while the individual is wearing them. We review these with each salon guest prior to installation."

Among the seven rules for caring properly for extensions, Ms. Gatrell mentioned that extensions can become tangled and require daily grooming. "We make them look effortless. But we tell women during their consultations, if you're not prepared to care for them daily, then extensions are not for you."

"Our salon is the home of the Cincinnati Ben-Gals NFL Cheerleaders," said Perfections Artistic Director Kenneth Collopy. "Several of the Ben-Gals wear extensions -- some just for major photo shoots and others on a daily basis," Collopy said. "The key to making extensions look like they're really your own hair, beyond of course matching the color and kind of hair, is the drycutting method I use to blend them into the salon guest's hair. You'd be hard pressed to watch the Ben-Gals cheering and guess which of them are wearing extensions. The way they whip their hair around during their routines, you'd think they all had naturally long hair!"

For more information about DreamCatchers extensions and a free Paris Hilton DreamCatchers Extension Experience brochure covering the seven rules of extension care, send a self-addressed stamped number ten envelope to Perfections Salon, 9921 Montgomery Rd., Cincinnati, Ohio 45242.

Photo:
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