In the recently held 13th session of the annual meeting of excavators, the former China Construction Machinery Industry Association of Mining Machinery Branch of the Secretary-General Chen Zhengli predicted within five years of domestic excavator proportion will reach 50%. Subsequently, in November, held its tenth BICES, the Chinese dragon Engineering CEO Qiu Debo also predicted that in the next 3 to 5-year period, excavators and loaders ratio will reach 1:1. 3 to 5 years within the Chinese market, China's local enterprises are expected to split the world with foreign brands.
To split the world with foreign brands
At present, China's excavator market, foreign brands are mainly Japan, South Korea and Europe and the United States and several other factions. 90s of the last century, numerous Chinese-made brand in a strong foreign brands to enter after the restaurants close down or merge, domestic excavator brand depleted, the entire excavator market is dominated by foreign brands. In recent years, domestic excavator brand caught in the growing foreign investment to 31 weight machines, Liugong, Fukuda reves, Sunward, Yuchai, Xiamen Engineering, Long and other workers represented by the rapid rise of domestic brands, and performance of a more robust development trend. First, 31 heavy machine, this excavator sales of gold is located in the region of private enterprises, last year the first excavators products in the market share beyond the Liugong, riding on local businesses in the top spot in sales in the first one. Of the financial crisis on the world construction machinery industry severely affected by this year, 31 heavy machine broke the trend, in quantity to other companies Shuaixia a big slice. Followed by the revo Heavy Industries, from industry to industry upstart ten brands in the industry reves Heavy Industries has created a new term - "revo speed." From the first excavator off the assembly line to an annual sales 1000 units, revo Heavy only more than a year.
Qiu Debo noted that with the excavator involved in manufacture of the increase in the number of local enterprises and industry level of technology advancement, local business performance and level of excavators has been greatly improved. Previously, when talking about the brand excavators, high-end European and American, followed by Japanese companies, followed by South Korea, and finally turn "Made in China." But now, there are already quite a number of Chinese local enterprises, from the start will be the beginning of the level of targeting technology and comprehensive beyond the South Korean efforts to catch up with Japan.
Statistics show that the first half of this year, in the global financial crisis, domestic excavator brands under adverse growth in other foreign brand excavators have shown decline and fall cases, is still showing strong growth momentum, expanding in recent years and foreign brands competing for victories, and territory (market share) to expand rapidly. First half of 2009 alone cumulative market share of domestic-owned excavator over last year by nearly 6 percentage points, when coupled with domestic and foreign brands part of joint venture, the entire domestic excavator market share will reach 33%% of . The rapid rise of domestic excavator brands will undoubtedly give rise to foreign brands in the short term beyond expectations.
How to challenge the foreign brands cost-effective?
This year, the excavators continued to sing song of victory, but also to create a single month for two consecutive months of record sales of over million units! The excavator market in a rosy, domestic excavator is even more remarkable advances, many of the original did not take place in the eyes of domestic brands of imported brands have begun to pay close attention to Yuchai, Liugong, 31, Sunward Intelligent other excellent Domestic brand market place. Clearly, hold high the "high cost" home-made banner excavators brand has become or is becoming an import brand competitors. However, the domestic excavator was also brought to the imported brands can only be said to be a threat, or even just a potential threat, but there is no real challenge, because "high cost" excavator dealers and users have not been widely recognized.
Industry veteran, Mr Tsang Cheung said that the "high cost" almost all the domestic excavator market competition strategy, the reason is very simple, excavators, as a high-tech engineering machinery products, its core technology essential to master in the hands of foreign manufacturers, while the Chinese-made excavators are basically learn from or imitate the results of foreign products, from design drawings to the key parts are basically not their own, resulting in technically very difficult to go beyond domestic excavators imported brands, brand appeal is equally difficult to face beyond the difficulties, and the use of lower-cost advantages of business operations to create a "high price" is the only choice of a breakthrough.
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