Datamonitor's Home Improvement in Western Europe industry profile is an essential resource for top-level data and analysis covering the Home Improvement industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Market Definition
The home improvement market consists of the decorative materials, non-decorative materials, electrical hardware, hardware, and tools segments. Decorative materials includes paint, varnish, wall tiles, wallpaper and woodcare products. Non-decorative materials includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials like bricks, sand, etc. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps and wiring / flex.
Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware like base metal mountings, door fittings etc. Tools includes manual and power tools. Market values are calculated at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2008 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term for home improvement used in certain countries.
For the purpose of this report Europe is divided into Eastern Europe and Western Europe.
Eastern Europe is deemed to comprise of the Czech Republic, Hungary, Poland, Romania, Russia, and the Ukraine.
Western Europe is deemed to comprise of Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, and the United Kingdom.
The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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