Report Summary
After more than a decade having the market to itself, Nextel now has competition for this service from most cellular providers. As a result push-to-talk (PTT) is available to a much wider market, in addition to the services that mobile phone customers demand, all in a mobile phone form factor. Alfactor. All l equipment manufacturers have Push-to-Talk over Cellular (PoC) capabilities in their 3G core networks. In the US, thirty-one out of 188 major mobile phone models support PoC capabilities. As of 1Q 2008, only T-Mobile USA does not offer PoC - even though T-Mobile offers PoC in all of its European operations.
Push to Talk over Cellular (PoC): Business Opportunities and Challenges provides critical industry analysis. The main body analyzes the PoC market and value chain, including how services, goods and revenues flow through Equipment Manufacturers, Software Developers, Service Providers, Content Providers, and Customers. Leading stakeholders are profiled and evaluated. The publication includes a technical tutorial with simplified explanations of PoC function and how the industry manages its technical standards.
Sampling of Key Benefits
Current state of the PoC market in the US and which companies offer PoC service in countries worldwide
Evaluation of the PTT value chain and ecosystem including how goods, services and revenues flow through the cellular market
Third-party software and content developers will learn about the almost unlimited opportunities created by IMS and PoC
Key Findings
Already in 1Q2008, 2% of all customers globally use push-to-talk, representing 64 million users and a minimum 40% annual growth rate
It's not just push-to-talk any more - the PoC supports multiple simultaneous sessions, multimedia, interactivity, and the ability to switch from PoC to cellular during a call, among other services.
There is a current scarcity of content to "feed" the new Push to Talk features and 3G/4G bandwidths
Target Audience
Handset makers and sellers will learn the wide range of services enabled by PoC that offer new market opportunities
Service providers will learn how IMS - Integrated Multimedia Subsystem (IMS) - enables PoC and many other services at very low incremental cost. They will also learn how critical it is to upgrade their networks to accommodate IMS
Marketers will learn what kind of services and solutions they can expect in the near to medium-term future, including service providers best apt to provide
Venture capital firms will learn which investment opportunities are created by the deployment of IMS and PoC
Readers requiring a better understanding of PPT and PoC specifically will learn some basic facts about the technology that enables IMS and PoC to work, which types of cellular systems support them, and how the industry manages the standards that enable PoC to work across multiple technologies
All constituents will learn who's doing well and who's not in terms or solutions and service deployment
Companies Discussed in Report
Nokia
Motorola
LG
Samsung
Sony Ericsson
Research in Motion
Palm
Sky MobileMedia
Genaker
Sonim
Ericsson
Alcatel/Lucent
Nokia/Siemens
Nortel
Huawei
ZTE
AT&T
Sprint Nextel
Verizon
T-Mobile
Alltel
Qualcomm
Broadcom
Kodiak
Companies and Organizations Mentioned in Report
3GPP
3GPP2
3 Scandinavia
4G Working Group
Advanced Info Service
AirTel
Alaska Communications Systems
Aloha Partners
American National Standards
Institute
Ancel
Ardaco
Areeba
Avea
Best Buy
Bluegrass Cellular
Boost Mobile
Bravo
Bureau of Land Management
Cable Labs
Car Toys
Carolina West Wireless
Cellco Partnership
Cellcom
Cellular Properties (dba Cellular One)
Cellular South
Centennial Communications Corp.
Central Intelligence Agency
Chunghwa Telecom
Cincinnati Bell Wireless
Circuit City
Claro
Compal
CTI Movil
Cellular Telephone
Industry Association
Daimler-Chrysler
Department of Homeland Security
Dialog GSM
Dobson Communications
DoCoMo Guam
Earthlink
East Kentucky Network LLC
(dba Appalachian Wireless)
Easterbrook Cellular
Edge Wireless
Etisalat
European Telecommunications
Standards Institute
Farmers Wireless
FasT-mobile
Federal Bureau of Investigation
Forbes Magazine
GCI Communication Corp.
Geocell
Helio
Houzhou Qiauxing
Hutchison
Illinois Valley Cellular
Inland Cellular Telephone Company
Internet Engineering Task Force
International Telecommunications
Union
KDDI
Kyiv star GSM
Kyocera
Leap Wireless (dba Cricket)
LetsTalk
lifeJ
Marconi
Maxis Communication
MegaFon
MiRS
mmO2
Mobile Satellite Ventures
Mobile Syria (JSC)
Mobily
Mobitel
Mohave Wireless
Movistar
MTA Wireless
MTS Communications
MTS UKR
National Telecommunications and
Information Agency
Neloco
New World Mobility
Nex-Tech Wireless, LLC
Nii Holdings
NTELOS
NTT DoCoMo
O2
OMA (Open Mobile Alliance)
Optimus
Orange
Pantech
Pelephone
Personal
Pioneer/Enid Cellular
Plus GSM
Polkomtel
PTK Centertel
Radio Shack
Ramcell
Rural Cellular Corp
SaskTel Mobility
Saunalahti
Secret Service
ShenZhen
Silentel
Sky Microwave
Smith Bagley
(dba Cellular One of N.E. AZ)
SPIRIT DSP
SouthernLINC Wireless
Stelera Wireless, L.L.C.
STK
Suncom Wireless
SureWest
Talk-IP
Tata Indicom
Telecom New Zealand
Telecommunications Industry
Association
Telefonica
Telef¨®nica M¨®viles Per¨²
Telus
Telus Mobility
TIM
T-Link
TracFone
Turkcell
U.S. Cellular
Ukrtelecom
Unihero
Union Telephone Company
Virgin Mobile
Vodafone
Wal-Mart
Warid Telecom
Wataniya
Westlink Communications
Wirefly
XPress
Report Outline
Tables.
Figures.
Abstract
1 Introduction:
1.1 From Military Origins to Mass Market
1.2 Push-To-Talk Over Cellular (PoC)
2 PoC: A Mini Tutorial
2.1 SIP Makes PoC Work.
3 The Economics of PoC..
3.1 The Future of PoC..
3.2 PoC Market Size and Growth.
3.3 The PoC Value Chain.
3.3.1 Equipment
3.3.2 Service.
3.3.3 Microeconomics of the Handset
3.3.4 Content
4 Handsets and PoC..
4.1 Nokia: Still the Giant
4.2 Motorola: The PoC King.
4.3 LG: Recovering from a Disastrous Year
4.4 Samsung: Korean Product at its Best
4.5 Sony Ericsson: Not Interested in the US Market
4.6 PoC Handset Market Share.
4.7 Profitability of Handsets.
4.8 Smartphones.
4.9 Research in Motion ("Blackberry"):
4.10 Palm/PalmOne:
4.11 The War of the Chips: Broadcom vs. Qualcomm..
4.12 Opportunities for Third Parties in the Handset Business.
4.12.1 Sonim: Most Successful
4.12.2 Sky MobileMedia:
4.12.3 Genaker: Hiding in a Corner
4.13 Costs to Handset Manufacturers.
4.14 Risks and Benefits to Handset Manufacturers.
5 All 3G Network Equipment Supports PoC..
5.1 Ericsson: King of the Hill
5.2 Alcatel-Lucent:
5.3 Motorola: It was Our Idea!
5.4 Nokia-Siemens:
5.5 Nortel: Trailing, As Usual
5.6 Huawei: Chinese Upstart Out-Sells Nortel
5.7 ZTE: Only Just Begun.
5.8 Network Equipment Market Share.
5.9 Network Equipment Profitability.
5.10 Costs to Equipment Manufacturers.
5.11 Risks and Benefits to Equipment Manufacturers.
5.12 Opportunities for Third Parties in PoC Network Equipment
6 The Main PoC Service Providers.
6.1 Sprint Nextel: Still in Trouble?.
6.1.1 Sprint Nextel: PoC Leader
6.1.2 Will QChat Save Sprint Nextel?.
6.1.3 Skeletons in the Sprint Nextel Closet
...
Tables
Figures
