“Participating in an event of this caliber was a great way for us to promote our new company,” said Howard Lindsay, Founder/CEO of DnA Golf. “The feedback from everyone who tested the drivers at the demo day was great. The drivers purchased by Arnold’s Kingdom Magazine for the tournament winners and to auction off to raise money for the Arnold Palmer Children’s Hospital were a big hit.”
Arnold Palmer personally tested the DnA Golf driver during the Kingdom Cup demo day and later requested one for his own bag. “It was a great honor to receive such positive response from Arnold,” said Lindsay.
Although DnA Golf is a new company, its parent company VyaTek Sports has been developing high-end sports equipment for over 10-years, primarily in conjunction with leading OEM brands such as Wilson (sport racquets) and Louisville Slugger (bats). According to Howard Lindsay, “We began working on this new driver concept more than seven-years ago when BMW asked us to develop a driver worthy of their ‘Ultimate Driving Machine’ tagline.”
This original effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel and sound of a well-made German car. The product performance was so unique that DnA Golf decided to utilize a unique marketing and distribution strategy by partnering exclusively with select corporate brands and high-end green grass golf facilities.
Each DnA Golf driver is co-branded with the custom emblem/logo of each corporate partner, charitable organization, or association. The placement and integration of the emblem on the club (patents pending) is accomplished in an appealing cost-effective manner, permitting small minimum quantity executions for special corporate rewards, gifts and promotions.
The DnA Drivers featured at the Arnold Palmer Kingdom Cup were specifically designed with the event’s logo.
“We were honored to receive such great welcome at the Kingdom Cup,” added Lindsay. “We will continue participating and supporting industry events in 2010.”
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About DnA Golf:
Based in Tempe, Arizona, DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports, a company that for more than 10 years has been designing high-end consumer products for leading brands Wilson and Louisville Slugger.
DnA Golf, Inc. was formed in August 2009, but the concept that lead to the creation of the first DnA driver began back in 2002 when BMW asked VyaTek to develop a driver worthy of their “Ultimate Driving Machine” tagline. The result of this challenge was a radical, new driver tunable for distance and acoustics through detachable faces and elastomeric inserts. The DnA driver features a patented, one-of-a-kind design that incorporates a custom emblem logo, brand or insignia into the crown.
To learn more about DnA Golf, the technology and the unique branding opportunities please visit online at www.dnagolf.com