DENVER – Weddings By Dezign, an innovative web merchant catering to the most demanding audience in the world, the betrothed and their families, knew that wedding planning was already a stressful undertaking. So they set out to make the wedding shopping experience – the favors, keepsakes, decorations, invitations and more – as worry-free as possible.
When you are planning to say “I do,” everything has to be perfect.
But as the site grew to thousands of wedding-related items covering a myriad of themes and something for nearly every dream, Weddings By Dezign found their Internet solution as wanting as a perpetual bridesmaid.
The Jackson, Wis.-based web enterprise needed to ensure that its services meet every expectation for The Big Day, and courted Denver’s Unleaded Software for the perfect online shopping relationship.
Weddings By Dezign had been launched with a Yahoo Store, one of the more popular online merchant solutions that has been out in the marketplace for many years. The problem, however, is that Yahoo Stores offers an off-the-shelf solution that limits a merchant’s choice in design and functionality. In addition, the boilerplate nature of Yahoo store technology puts a damper on web store customization, high-traffic selling and sites with large inventories.
Unleaded Software recommended an upgrade to Magento Commerce, an open-source online shopping solution hailed the world over as the next level in shopping cart technology for the web. Unleaded Software is a Magento Professional Partner, one of a select group of companies worldwide.
Magento was selected as the ideal solution for a Weddings By Dezign variety of reasons. First, Magento allows for vibrant design customization and integration into the existing visual language and branding on a website. It also offers visitors a seamless shopping experience from browsing and selection through checkout and shipping, and it delivers the kind of admin support for the company that merged inventory control, billing, accounting and more. Plus, Magento is constantly upgraded so merchants and users alike enjoy state-of-the-
Magento also allowed Unleaded Software to create a way of saving Weddings By Dezign a great deal of expense in upgrading its online shopping solution from one platform to another.
“Unleaded needed to find a way to transfer more than 10,000 products to the new e-commerce solution for Weddings By Dezign,” said Michael Kirschbaum, director for strategic solutions for Unleaded. “We built a custom mapping program to eliminate manual uploading of all the products.”
Weddings by Dezign is owned and operated by Online by Dezign LLC, a family business managed by three siblings, which is also developing several more By Dezign online shopping websites to cater to other special events and categories. The company and its management is sold on the versatility of Magento to handle its dynamic and growing online businesses, and this is another Magento advantage: the platform can handle multiple stores utilizing the same back-end features in administration, merging the management of several shopping cart sites into one solution.
Unleaded Software is the website design and development arm of The Unleaded Group, which also offers full-service advertising, marketing, publishing, video production and Search Engine Optimization services to a wide range of businesses and enterprises throughout the United States.
