Email Newsletter Best Practice Guidelines Defined

Dec. 17, 2009 - PRLog -- Bristol, RI -  Create impressive email newsletters with 40 email newsletter tips in a new complimentary white paper by Don Nicholas from the Mequoda Group and Jeanne Jennings, email marketing consultant and author of The Email Marketing Kit. This report details the 10 best practice guidelines for email newsletter design that have been proven to work.

The 10 Email Design Best Practices white paper from Mequoda, a company that provides best practices for online publishers and content marketers, includes 40 design tips to write interesting and compelling email newsletters that will improve average click through rates, improve deliverability and increase overall revenue.

Also included are the ten key elements of the Mequoda Email Newsletter Scorecard. Publishers can use it to measure their own email newsletters against competitors. The 10 Email Design Best Practices explains the value of each element individually and as well as the big picture.

Don’t keep making the same mistakes with email newsletter campaigns - learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting email conversion rates, open rates and delivery rates.

The Mequoda Group interviewed dozens of successful online publishers and content marketers who revealed their best practices.  Discover their secrets for writing effective email newsletters that readers will want to open and forward to friends and colleagues.

Publishers and marketers can visit http://www.mequoda.com/free-reports/email-design-best-pra... to claim a free copy of the 10 Email Design Best Practices.

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Mequoda teaches best practices in online publishing and marketing. In-depth research and best practice guidelines are available through a free email newsletter and blog, webinars. seminars on CD, a membership website, live events and professional services