2010 Will Be The Year Of “us”

Dec. 17, 2009 - PRLog -- And who makes up this “us”? Well, according to one of the UK’s leading not-for-profit recruiters, it’s the extraordinary people with whom they work – their candidates, their clients, as well as their team. Like the economists predicting a global financial upturn , ProspectUs are setting their sights high for 2010’s expected socio-economic recovery, and in an industry where reputation and values are prized, they are paving the way for all of “us” to successfully kick off the new decade.

And what better way to do this than by launching a brand new website (www.prospect-us.co.uk) after starting a new partnership with long-established recruitment web design agency 4MAT.  This bright and colourful website is a visual manifestation of the company’s ethos that stands out not only against their competitor sites, but against the traditional recruitment web style that has prevailed over the past 3 years.

Embracing split-navigation in order to colour-coordinate client and candidate areas, this multi-interface domain comprises of six sites including an external jobs board (jobs.tactcare.org.uk) and uses 4MAT’s dotVacancy3 software to post jobs on the ProspectUs sites and Tact directly. The site offers two application methods – the standard apply options for regular (non-featured) jobs, and a downloadable pack for those roles that are advertised by external clients. These advertised jobs enable an interactive employer function in the back-end of the website: each vacancy’s applications allow exportable data including the statistics surrounding each download and application, as well as user behaviour information.

Where ProspectUs differ to standard recruitment agencies is their sub-business in recruitment advertising, design and communications. Drawing on their extensive knowledge of their industry including an understanding of the sector’s values and monetary priorities, they have had enviable results from their creative advertising solutions, intelligent response-handling services and independent comms/design campaigns. A ticker of design work scrolls through this section of their website to provide examples to interested parties.

ProspectUs’ passion is for people – not surprising given the area in which they work – and unlike their competitors, they ensure that this value isn’t lost to commercial and economic influence through their operation of a non-targeted/non-commission-based structure for their agents. The rhetoric and imagery across the site reflects this transparent accessibility and desire for constant improvement of the “us” – in an effort to keep it web2.0, they have even facilitated a comments section to gain feedback about their new website.

David Gold, CEO of ProspectUs, sums up the project. “When we first approached 4MAT, we knew we needed their online recruitment expertise but were genuinely concerned with the very real possibility of them building us a ‘me-too’ website - especially as their clients are all recruitment companies. ProspectUs is unique in the Not-for-Profit marketplace in which we operate – we’re passionate about the sector and align many of our values and ideals with the 1,500+ organisations we work with. It was this uniqueness we wanted 4MAT to capture and then bring it to life in our new website – a site where visitors (both clients and candidates) would instantly feel they’d arrived at the right place. So there was the proposition….build us a website that is ProspectUs. The creative journey was not without its challenges (expected) but the site that has been created is exactly what we asked for (delighted). It is very…. ‘Us.’”