“In today’s market, the way in which wedding suppliers communicate and operate with customers has changed,” says Thom Robins, Managing Director of www.gogetmarried.co.uk, bringing years of business development experience to the fore.
“This means changing the way your business behaves and setting it up so that your customers can find you. The internet revolution has made people want to find you and not the other way round.”
Targeting New Clients
Launching early 2010 and already sporting a large number of business sign-ups, www.gogetmarried.co.uk is not the directory site you may think. In fact, it is an interactive partnership creation service which aims to introduce you to that Holy Grail of the wedding sector - clients who may have no specific supplier for their big day. And the beauty of the system is that they will come to you.
The central function of www.gogetmarried.co.uk is as a tool with which clients who are actively seeking a wedding supplier can find you. From their perspective, the site allows them to comfortably research their options without the pressure of a live telephone call. From yours, the comprehensive search methodology means that only genuinely interested, highly relevant clients will contact you.
How it Works
The first step in forging that solid client relationship is of course to make your company known. Every wedding supplier on www.gogetmarried.co.uk is represented by an individual company profile, which contains not only the typical price details, but also your company’s unique selling points, history, logo, portfolio and video media are shown as standard. This means that every client who accesses your profile sees a detailed, branded description of your company. www.gogetmarried.co.uk even offers the opportunity to update your profile in real time, so that you can control exactly what potential clients see, and maintain a consistent, up-to-the-minute presence.
To ensure that your profile is seen by every relevant client, rather than lost between pages of options, gogetmarried.co.uk only accepts 20 wedding suppliers per sector per region for its profile listings. Clients then simply search the site by sector, region, estimated wedding date, budget and your company appears in the results of those searches most appropriate not only to the client, but to you.
Once your company has been found and your winning profile copy encouraged a client to contact you, gogetmarried.co.uk sends an email notification with full contact details for the lead to your email address. It is then your decision whether to accept the opportunity and help.
The service doesn’t end there, though: to help you to clearly monitor the progress of your campaign with the site, and better target clients generally, throughout your subscription gogetmarried.co.uk will also supply you with a monthly report on the wedding activity in your region.
Subscription:
This unique and new concept for the wedding industry really is value for you money and won’t deplete your marketing budget. At just £9.99 per month, the tiny fee is a fraction of the average quarter-page print advert - plus, gogetmarried.co.uk is offering an extra 2 months free as part of their introductory offer.
With this flat fee consistent across all wedding suppliers, and no luxurious add-ons to differentiate the moneyed bigger players, gogetmarried.co.uk hopes to level the playing field for all wedding companies, irrespective of size and marketing budget.
In this uncertain economic climate, when marketing purse-strings are tightening and budgets shrinking, gogetmarried.co.uk offers a cost-effective, efficient and simple way to bring relevant opportunities and interested clients direct to your inbox.
For more information on this service please email admin@gogetmarried.co.uk
