Matt Farrah, co-director, says the iPhone marks a sea-change in how users approach the web: “Mobile browsing isn’t new. But being able to do it well and successfully is. iPhone has been the first gadget to take mobile web usage to the mass market. What it’s achieved in 2 years has eclipsed everything else attempted previously.”
The Nurses.co.uk iPhone application allows searching by location, salary or job title. It even harnesses the iPhone’s in-built GPS system for local searching.
Sarah Gill, marketing manager for Nurses.co.uk, explained how they are looking at a growing percentage of technology-aware nurses: “A poll run recently on the NMC website asked about mobile usage. While it showed that 70% don’t surf the internet on their phones, we remain really excited about the 30% who might. That’s a lot of nurses and it’s also a group that will grow in number.”
Matt explained why it’s important to lead the market: “As a jobs board we’re meant to be smart when it comes to technology. But this is also smart business. Orange are now offering the iPhone on its network, and Vodafone to shortly follow suit. Even Tesco have announced handset sales!
“The opportunities for customers to get hold of an iPhone are increasing. Not only that – iPhones are simply brilliant gadgets. We’re thrilled to be a part of it, and the first in our market!”
Nurses.co.uk’
More details: http://www.nurses.co.uk/
