A bidding frenzy has begun for title sponsorship of the first round of Mediazone Group’s (MZG) Hong Kong’s Most Valuable Companies Annual Business Awards to be held early 2010.
The Hong Kong-based publisher bowed to public demand last year when it issued a statement agreeing to the Awards but gave no indication of when and where the event may be held.
Speculation began in March this year when after the declaration of the Group’s annual results, CEO Glenn Rogers remarked that the Group’s 10th Anniversary presented an opportunity to be ‘a little more adventurous’
Since then, asset management firms, insurance companies, banks and other finance related companies began bidding for title sponsorship to cash in on Mediazone Group’s high net worth client base – believed to comprise some of Hong Kong and China’s wealthiest individuals and institutions.
“Interest from large international finance houses illustrates the potential global players see in the Hong Kong market and the faith these leading corporations have in the Mediazone Group,” said Rogers.
MZG wishes to confirm that sponsorship offers have indeed come in and the Group is still accepting offers in Hong Kong but at this point is unable to reveal the names of the main contenders.
The base price is set at US$1.3 million for capital sponsorship and only bids in excess qualify.
“We are being very careful with out choice of partners given the recent revelations of the financial industry,” Rogers said. “It’s not about the money. It is about credibility.”
The capital sponsor gets access to a client base with a cumulative net worth in excess of US$500 million, publicity throughout the Greater China region and immediate access to nearly US$2.5 million dollars of global publicity via MZG’s elite marketing machinery.
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