IMVU Inc., an avatar-based social network and virtual world where people meet and interact in 3D, today announced the launch of a virtual branded storefront for clothing retailer Charlotte Russe, a growing, mall-based specialty retailer of fashionable, value-priced apparel and accessories. Charlotte Russe has teamed up with IMVU to provide IMVU’s registered members with the ability to purchase virtual Charlotte Russe clothing and accessories that they can use to outfit their IMVU avatars. Members can also link directly to Charlotte Russe online product pages to buy real clothing items.
“This exciting partnership marks the first time Charlotte Russe has partnered with a virtual world to extend our brand beyond our online store and the walls of our retail locations,” said Craig Gillan, Director of eCommerce for Charlotte Russe. “IMVU’s largely female audience and fun environment matches perfectly with our target customer and we think of this partnership as a win-win for both brands.”
Charlotte Russe largely targets young women in their teens and twenties. Currently, 70% of IMVU customers are female and 75% of those women fit into the brand’s target age demographic. IMVU customers will be able to purchase and wear this season’s hottest skinny jeans, a glamorous sequined wallet, or one of a dozen other items from Charlotte Russe’s current catalog.
“As we continue to grow our audience base, IMVU is working to expand its catalog of digital goods with many of the leading brands in the fashion and entertainment worlds,” said Kevin Dasch, IMVU’s Vice President of Finance and Business Development. “Charlotte Russe is a terrific partner for IMVU.”
