Gatorade recently shocked D.L. Shiloh with its professionalism.
Gatorade responded to Shiloh's letter. Shiloh's response to the corporate giant's call back?
"I was shocked," Shiloh said. "Amazed. It was a classy response by a mainstay in American athletics, and I am very impressed that they responded to my open letter. They were extremely prompt - overnight, in fact. They took me seriously, and corporations don't always do that these days. I wish them continued success."
Shiloh's letter was part pitch, part open call for a better synthesis between marketing, branding and target audience through ethics, especially on the part of the spokesperson.
"It's a letdown to a company who makes a pact with a spokesman and then sees a huge glitch that is not only reflective on the individual, but on the trust that is broken by behavior," Shiloh said, who has a marketing and communications background.
In the letter, Gatorade said (in full):
"D.L.:
We are flattered that you looked to our company for involvement in your endeavors. Thanks for thinking of us; however, we are declining participation at this time.
If there is interest in your services in the future, we will contact you directly.
MIchael
Gatorade Consumer Relations"
Link to Shiloh's original open letter:
http://www.prlog.org/
"POOKOO: A SATIRE OF CELEBRITY"
http://www.amazon.com/
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Homefield Multimedia represents literary, music and film talent in the 21st century based in northern Illinois.
Photo:
http://www.prlog.org/
