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Follow on Google News | Create More Effective Sales Teams With Intellect Style TrainingWith intellect style training you'll be able to identify the key motivators and listening styles of your customer or team mates. Just knowing yourself well isn't the only component of success. It's being able to recognize others' needs as well.
By: Mormac Brand Re-engineering “When you understand who your customer is, you can react to their needs and be prepared to deal with their instinctive barriers,” explained trainer Wendy Moore-MacQueen. “It’s really useful to be able to make an educated guess as to what your customer needs for you to make a successful sale.” According to Moore-MacQueen, there are physical mannerisms that help define where the customers’ brains work. “You can lose a sale because you’ve made your customer uncomfortable or they’ve simply stopped listening to you,” she added. “Knowing how your intellect style affects your sales behaviours and thereby affects others can help you be more successful.” Intellect style training is valuable not just for sales teams but for anyone working in a group setting. While personality tests can help you define how you interact with people, the intellect style training helps you quickly identify other people’s styles so you can modify your behaviour to support theirs. This can be particularly value to retail sales teams who need to react on the fly. “The training and determination of the intellect styles and their impacts is really a combination of several teachings,” Moore-MacQueen explained. “There is definitely some of the work of Myers-Briggs at the base line but it is joined by the brilliant work of David Keirsey and his expansion, or really simplification, of the Myers-Briggs concept. Additionally, the theory of intellect style training is based on years of communication training and education in the psychology of message delivery.” Moore-MacQueen is a popular keynote speaker, author and business owner. She has over 25 years experience in marketing communications and trains team and individuals in marketing, sales and communication. She can be reached at info@mormac.ca. # # # Wendy Moore-MacQueen has over 25 years experience in marketing communications helping businesses, marketing and sales teams, and non-profit organizations find their voice and their success. She's the author of Muddled, meager and messy - Marketing performance repair manual for small business and a popular, energetic keynote speaker and trainer. She is the owner of Mormac Brand Re-engineering, a training and branding firm. End
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