WSP, in-conjunction with the Mayday Network, has today released the results of one of the most in-depth and comprehensive surveys into UK attitudes to living in a low carbon future.
In late October 2009 we surveyed 2,097 people covering a representative sample of consumers and businesses across the UK.
The survey revealed that there is substantial popular support for commitment to a low carbon future, with the right incentives. Nationwide, the results showed that people demand policy and infrastructure to reflect low carbon lifestyles; that people feel that these lifestyles will enhance their personal wellbeing, and that those who have a clear idea of what a low carbon future looks like are strongly motivated to achieve it.
However, the survey also showed that whilst a low carbon future is perceived as an attractive option, the public are less inclined to pay for it to be implemented. Respondents in the survey felt that financial incentives and costs are major factors influencing their commitment to low carbon lifestyles.
Commenting on the research, Energy and Climate Change Minister David Kidney said: "This is a useful piece of research which adds to our current insights about people's levels of understanding about climate change. What is clearer now, more than ever, is that it is only by working together can we create a progressive sustainable future."
Key results from the survey include:
A resounding 86% of respondents who have a clear idea of what a low carbon future looks like are motivated to achieve it.
72% of people felt that a low carbon lifestyle would not reduce their standard of living and would bring personal benefits.
74% of respondents expect to see energy efficient public buildings in their towns, including hospitals and schools.
Nearly half of respondents (43%) worry that increasing their energy efficiency could cost them too much money.
Over 68% of respondents agree that an incentivised approach to encouraging energy efficiency is necessary.
Nearly half of company directors and board members (44%) are too busy with customers to improve sustainability in their organisations.
Commenting on the research, Stuart McLachlan, Global Managing Director of WSP Environment & Energy said: "Our research has been pivotal in highlighting crucial facts about the UK's attitude to low carbon lifestyles today. The results report a positive outlook on the issue, demonstrating that the respondents are indeed receptive to the idea of living in a low carbon future. We look forward to playing an integral role in creating the key opportunities for developing low carbon lifestyles in the future."
The research 'Opinions on a Low Carbon Future' was commissioned by WSP and The Prince's Mayday Network, convened by Business in the Community, ahead of an initiative to create a clear vision for a sustainable future.
Jim Haywood, Environment Director at Business in the Community commented: "It is hugely encouraging to see that if people are presented with a positive picture of a low carbon future, they are inspired to help achieve it. The way that businesses embolden individuals to adopt low carbon lifestyles will therefore be paramount, and we look forward to contributing our support in this area."
