Recent research conducted by recipe sharing website Allrecipes.co.uk (www.allrecipes.co.uk)
The online recipe sharing phenomenon is being fuelled by consumers’ increasing familiarity with social networking sites such as Facebook. Allrecipes.co.uk has recognised this trend and enables its members to interact with each other in a variety of ways, including: following their favourite home-cooks, making online friends and connecting directly to receive regular updates on recipes, tweaks and photos.
The increasing popularity of the site may challenge Delia’s supremacy at this year’s Christmas dinner table with members of Allrecipes.co.uk flocking a host of favourite Christmas recipes. The top ranking Christmas recipes are:
1. Christmas Cake: http://allrecipes.co.uk/
2. Easy Cranberry Sauce: http://allrecipes.co.uk/
3. Shortbread Biscuits: http://allrecipes.co.uk/
4. Christmas Stolen: http://allrecipes.co.uk/
5. Gingerbread House: http://allrecipes.co.uk/
*Statistics taken from Nielson, September 2009. Allrecipes.co.uk is ranked as the second most popular food site with 685,000 unique users. Jamieoliver.com is ranked 10th with 495,000 unique users and Deliaonline.com is ranked 13th with 386,000 unique users.
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NOTES TO EDITORS
• Allrecipes.co.uk is the local version of Allrecipes.com, the world’s largest, most comprehensive food site where 10-15 million home cooks monthly discover and share food ideas and experiences through user-created recipes, ratings, reviews, photos, and profiles.
• High resolution images may be available. Contact Colman Getty
• Recipes may be available for syndication. Contact Colman Getty
• Allrecipes.co.uk is a subsidiary of Reader's Digest UK
• Reader’s Digest, a force in the UK marketplace for more than 60 years, is a renowned publisher of books, magazines, music collections and video. Reader’s Digest magazine is the world’s most widely read magazine, published in 50 editions in 21 languages
Allrecipes.co.uk social media features
• Friends: after accepting a request to become friends, members can post messages directly to other cooks to share how much they enjoyed a recipe, or send them a ‘nudge’ to post more photos. Once connected, friends will be alerted when their friends add a new recipe, photo, comment, rating or tweak
• Fridge: messages can be posted on members’ fridges once they become virtual friends, which will be available for all home cooks to read on the cook’s profile page
• Cookwatch: for members who want to keep track of their favourite cooks, this feature sends them an alert when the favourite cook posts new comments, tweaks, photos or adds more recipes
• Fans: home cooks can also connect with their favourite brands and receive alerts and information about new products, special offers, new recipes and more from their favourite brands
For more information about Allrecipes.co.uk or Reader’s Digest please contact
Nazneen Nawaz or Kirsten Dennis at Colman Getty
T 020 7631 2666
nazneen@colmangetty.co.uk / kirsten@colmangetty.co.uk
