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echoTechnology has announced today a social media marketing strategy to promote the 'echo for SharePoint' platform and in preparation for the company's SharePoint 2010 release, code named "Davinci." The Davinci release is scheduled for spring, in alignment with Microsoft's published SharePoint 2010 RTM dates. The purpose of this social media strategy is to allow customers and partners to better connect with echo.
The strategy includes the following components:
• New company blog at http://www.echo4sharepoint.com
This site will feed into echo's corporate website, and will become the primary media relations center for the company.
• Profile on Twitter at http://twitter.com/
A tool for real-time communication with echo customers and partners, allowing echo to quickly disseminate news, provide information on product updates, and demonstrate SharePoint expertise.
• Fan page on Facebook at http://www.facebook.com/#/
As the internet's most visited social network, this new site will provide a great platform to continue the dialog with echo customers and partners.
• Video channel on YouTube at http://www.youtube.com/
Another distribution outlet for videos of echo's free tools and the echo for SharePoint platform.
Photo:
http://www.prlog.org/
