Iceland’s Saga Medica USA Launched During Product Presentation

PRLog (Press Release) - Dec 11, 2009 -
9438 U.S. Hwy. 19, Ste. 105
Port Richey, FL 34668 USA




MEDIA CONTACT:
John Skelton, Director
(727) 688-5372


Port Richey, FL (Dec. 11, 2008) - Iceland is coming to Port Richey.  Or at least its famed Angelica plant is. During a program about Icelandic Angelica, Thrainn Thoraldsson, CEO of Saga Medica Iceland, provided detailed information about the new products derived from Angelica that are now available through the newly established Saga Medica USA.

Thrainn Thoraldsson, the head of Iceland Saga Medica since 2000 and Professor Gudbjarnsson (known for his work in the 1970s on Omega3 ) became concerned that the medicine practiced today simply treats illness rather than place the primary effort in the prevention of illness.

“We’re missing the boat,” he said at recent gathering at Catches Restaurant in Port Richey.  “Ninety-three percent of medical treatment today is reactive,” he noted.  Instead of placing emphasis on prevention which is so much more effective and less costly -- especially with seasonal illness -- too often the medical professional treats the illness at a much greater cost, which also causes much trauma to the immune system. He expressly noted that stress, eating improperly and a lack of exercise can cause  many illnesses to take hold when the immune system is at its weakest.

“Healthcare must go from treatment to preventative.” During his half-hour presentation he passed around samples of the Voxis throat lozenges that through scientific research have been proven better than another popular cold preventative and immune system booster that people often use when flying. “You take these lozenges when you board an airplane or at the first sign of a cold or sore throat. The Icelandic Angelica in the  lozenger  will help your body to fight off the germs that cause colds and flu.

The products available through Saga Medica are made from the Angelica plant which grows wild on volcanic rock in the unpolluted Icelandic countryside during the 24-hour daylight in the summer. Some say it has magical properties and the people of Iceland have used the plant as a curative for more than 1,100 years.  Scientific research supports these claims while mainstream medicine remains resistant.  “SagaPro” is the best selling herbal product in Iceland and is made from Icelandic Angelica leafs. It took eight years of research to bring SagaPro to the market. It is a great product for those people who suffer from nocturia, which is waking up in the night to use the restroom. People in Iceland have gone from waking five times a night to only once or none at all.  SagaPro has replaced Saw Palmetto as the number one herb used for prostate urinary relief.

“You need good supplements made from good products, and every herb in Iceland grows in the unpolluted countryside.” he said. “The most important  reason for taking on the CEO position for Saga Medica is because it has a good effect on the lives of people.”  He admits he’s an idealist and finds working with Saga Medica and the Angelica-based product to be “very rewarding.” He believes that Angelica is primed to become a giant among international medicinal plants.

The Director of Research is Prof. Dr. Gudbjarnasson. He is world famous as one of the first people to lecture and talk about the benefits of taking Omega 3. In the 1970s they laughed at him when he said “By the end of the century everyone will be taking Omega 3 for their health.” He says he was proven right and now believes that “everyone will be taking Icelandic Angelica, I hope, this time, and it doesn’t take another 30 years to be proven right.”


ADDITIONAL BACKGROUND:  See also  www.sagamedicausa.com
The University of Iceland began research into medicinal herbs a number of years ago. The results of this research show that garden angelica contains many bioactive health-improving compounds. According to the research, these bioactive compounds combat viruses that cause colds and influenza.

Furthermore, it has been shown that garden angelica contains bioactive compounds that are believed to reduce the risk of thrombosis and vascular inflammation. These compounds reduce contractions in blood vessel walls by inhibiting the flow of calcium and resulting in their relaxation, i.e. vasodilation. The result is an increase in blood flow while blood pressure decreases. Blocking calcium flow in cells can also reduce pain and have a calming effect. The anti-inflammatory effects of bioactive compounds in garden angelica are not restricted to the vascular system as inflammation is also present in arthritis for instance.

The regular use of Angelica can substantially reduce the risk of infections caused by cold or influenza viruses and provide increased energy. Regular use is also believed to reduce anxiety.  Combined with the history of plant and its curative properties  has provided numerous medical breakthroughs.

There are three types of Angelica that mature over three years and are harvested by hand in the unpolluted natural sectors of Iceland. It is  related to ginseng. Voxis, a best seller in Iceland, claims to nip a cold at first sign while also soothing sore throats.

Bioactive natural products in Angelica archangelica and other vegetables support prevention against:
a) Cardiovascular diseases
b) Dementia and loss of memory, Alzheimer’s disease
c) Stomach ailments
d) Cold and flu
e) Prostate problems
f) Cancer