London based designer brand Macha Jewelry launches UK based webstore.

Dec. 12, 2009 - PRLog -- Following the launch of its unique and eclectic style of rock n’roll inspired handmade jewelry in 2007, Macha Jewelry continues to create a stir in the fashion world gaining much attention from cutting-edge stylists, online tastemakers and high-end jewelry boutiques internationally.  

Macha marries style, craftsmanship and a sympathetic approach to materials that opts for a rough-hewn look over polish and flash for both men and women.
“It’s about a quiet rebellion, not necessarily beautiful but not without nobility either,” notes Bernice Kelly, the Irish designer behind the brand now based in London. Indeed, each piece seems to grow and develop new connotations each time you look at them.

The brand just launched its first online shop, to increase the brands focus on online interaction with UK based clients. The shop promises a personal service, promoting individuality through bespoke pieces and encouraging clients to become involved in the creation of their own individual items. Custom sizes can be made and delivered within a week.

Macha Jewelry creator and designer, Bernice Kelly, believes the new website will make the creative process quicker and easier as she works with clients personally “I encourage each client to become involved with executing their concepts and, in turn, with the progression of the brand itself.”

The atmospheric photography of all pieces on the new website truly captures the intriguing character of the brand and allows the Macha customer to clearly view the elaborate detail of the jewelry.  The site also offers ease of navigation through this artistic gallery of images as well as a secure method of payment for all of the highly coveted and exclusive pieces of edgy Macha design.  

The store is broken into categories emphasizing the Fine Jewellery line, the gritty Mens collection and the new wedding category, offering alternative engagement rings based on the popular Rockwell Line.

http://www.machajewelry.com
http://www.facebook.com/pages/Macha-Jewelry/109610330451

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About Macha Jewelry
Macha creator Bernice Kelly recently returned to London after a 5-year stint in the States designing clothing for corporate giants such as Abercrombie and Fitch, and determined to get back to her hands-on roots. Her upbringing in a turbulent Northern Ireland combined with a career researching vintage clothing and indie music inspires the Macha jewellery brand.