PRLog - Dec. 11, 2009 - Your website is your most valued business asset other than your client base. It’s your website is your business identity. Your website ranking could always do better, so why not make it better as it relates to insurance leads and marketing for consumers.
Insurance agent directories without a doubt provide a useful service to drive traffic to your site. But if the insurance marketing firm is simply giving you a directory link, it’s not going to help improve your website ranking in Google or any other search engine for that matter.
The process of search engine optimization is made up of keyword phrases, meta tags and title tags in your website source code. Your webmaster will know what this means. Ultimately you need both, a company that is going to provide you with a SEO page while at the same time provide links to your proprietary website to help increase its page rank in the search engines.
Your website is your identity. Do people find you on Google when searching for life or homeowners insurance in your city and state? There are a few advertising firms that give enhanced listings in directories. Other firms prefer to put focus on search engine optimization. The question is, which one is more useful? And what would you do if you could find a site that offered both?
Insurance directories are a phenomenal source of traffic. For the most part, a directory is a powerful inbound link for your website, so they are very important to have. By the same token, you need to utilize search engine optimization for your website where multiple inbound links from different sources are being created to drive traffic to it. InsureMyHouse.com and InsureMyLife.org provide both customized SEO pages and exclusive zip codes linked into their directories.
Both websites are insurance agent directories sorted by state and zip code and they also provide a Learn the Basics section for the sites visitors. Basically when someone searches for home or life insurance and selects the zip codes you registered, you are the only result. They also create a customized URL which is optimized for the search engines such as Google.
With over 100,000 visitors to their network each month and a cost of only $80 per zip code, they have become a great opportunity for the insurance agent. Visit http://www.insuremylife.org/
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InsureMyHouse.com provides consumers with an online homeowners insurance agent directory sorted by state and zip code.