CPI Hotels Czech Republic to use Bookassist Technology and Internet Strategy

Dec. 11, 2009 - PRLog -- Bookassist (bookassist.org), the technology and online strategy firm for the hospitality sector, has announced that Czech Republic hotel group CPI Hotels (www.cpihotels.cz/en/) has signed to Bookassist for online strategy services and booking technology.

CPI Hotels currently has 11 properties and operates the Clarion and Fortuna brands in the Czech Republic, as well as the flagship Buddha Bar 5 star Hotel in Prague.

Speaking about this latest acquisition, Jaromir Pazout, Director of Operations in Bookassist's Prague office said: "CPI required comprehensive online booking technology that can display the entire group of hotels together in easy-to-book format, but also be flexible enough to deal with a range from 5 star to long-term apartment sales. Bookassist is that solution. The ease of management of the system, with comprehensive reporting, as well as Bookassist's strategic vision for the online marketplace represented the best solution for CPI Hotels and we are very happy to be their online strategic partner for the coming years".

CPI Hotels will also avail of Bookassist's other core products such as Site Builder web development content management system, Traffic Builder online marketing service and technology and Corporate and Loyalty systems as part of the hotel booking engine suite.

The partnership with CPI Hotels follows Bookassist's recent group agreements such as Austrian ARCOTEL Hotels, Dublin-based Bewleys Hotel Group, Portuguese and Brazilian Eurosol Group and the Spanish Citymar Hotel group.

"This latest success with CPI Hotels underlines the fact that our strategy for online growth is working for hotels and is increasingly valued by them. We continue to push strongly into multiple markets and have rapidly expanded our staffing, our client base and our revenue through 2009 despite the downturn that many experienced in our industry. We are well poised for acceleration through 2010", said Dr Des O'Mahony, Bookassist CEO and Founder.

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Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online stategy provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.