Common PPC Mistakes: Not Geo-Targeting

Even though what you're selling may work all over the country or the world, most people still would rather use a local provider, or someone that recognizes their state.
By: B. Alan
 
Dec. 10, 2009 - PRLog -- Even though what you're selling may work all over the country or the world, most people still would rather use a local provider, or someone that recognizes their state. Search engines like Google enable you to geo-target your PPC ads by state. You can create 50 ads and put in the state name in the ad. This way you will get a higher click through rate (CTR) and thus a lower CPC. If you're a smaller business, you can simply geo-target for your state alone. Some online marketing services, like us, even geo-target for your specific city/town. I'm sure that a local pizzeria wouldn't want to target the entire state of New Jersey in their online marketing NJ campaign, but rather the specific locality within which they are located. After all, why target people that would never come to your business anyway.

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BullsEye Marketing is a privately held online and traditional marketing company in Scotch Plains, NJ that has been around for 25 years. Visit us at http://blog.bullseyemarketingllc.com, http://blog.bullseyenj.com, or http://www.bullseyenj.com.
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Source:B. Alan
Email:***@bullseyenj.com Email Verified
Zip:07076
Tags:Online Marketing Service, Online Marketing, Marketing Nj, Geo-target, Ppc, Keyword
Industry:Advertising, Internet, Marketing
Location:New Jersey - United States
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