Well-known business information company naseba is diversifying its company by opening up to the region’s growing sports market.
According to naseba’s Chief Executive Officer Sophie Le Ray: “There are several sponsorship opportunities open to well known global sports companies, teams or clubs from around the world and naseba is keen to assist these entities in taking advantage of these opportunities.”
Le Ray added: “naseba’s knowledge of European and Middle East markets, its great database, elite sales and marketing force and ability to contact people from all around the globe make it the best partnership choice for any sports entity wishing to expand its presence and brand awareness in the Middle East. We look forward to creating partnerships and developing those that already exist and are confident each partnership will lead the way to exciting opportunities for global sports brands in the future.”
According to several media reports, the growth of sport sponsorship in the Middle East is growing exponentially, with several high-profile Middle East companies sponsoring sport across the globe.
A recent Gulf News article was quoted as saying that “sponsorship is a $45billion industry globally, with the Middle East sector estimated to be worth $2bn”.
Judging by various media reports, Abu Dhabi seems to be one of the biggest players when it comes to sponsorship.
UAE’s national airline, Etihad Airways, recently signed a seven-figure three-year sponsorship deal to see Abu Dhabi’s Formula One event – which took place from October 30 to November 1 in the UAE’s capital - named the Formula One Etihad Airways Abu Dhabi Grand Prix. Strengthening its ties even further, Eithad also signed a three-year deal with the Ferrari F1 team.
Commenting on the growth of sports sponsorship in the Middle East, naseba’s Le Ray concluded: “Sports sponsorship in the Middle East is certainly on the rise with Formula One and football looking to be in the lead for the moment. naseba looks forward to garnering sponsorship for major sports brands in the future.”
