This is the toughest economy we have seen since the 1973 recession. As the need for new customers grows to critical proportions, many firms find themselves at risk of making poor decisions. Executives are under tremen¬dous pressure to generate new rev¬enue. Unfortunately, under these conditions, human beings are prone to make hasty decisions that may not be in their long-term interest.” said Ken Wilson.
The Customer Acquisition Challenge or Five Steps to Acquiring a New Customer article addresses the process needed of identifying target markets and prospects within those markets. With this process companies will identify those industries and prospects that need their services and are a “good match” for your company. With your deep understanding of the idea costumer, you then develop the necessary steps to cost effectively reach those prospects to produce additional revenue and profits. The five steps, when implemented correctly, have produced outstanding results.
Currently there are four other articles in the Profit Hunt Series:
• A Recession is a Terrible Thing to Waste
• Using Your Crystal Ball to Predict an Upturn
• Economic Uncertainty - A Sales Opportunity for the Taking
• Escaping the Price Trap - "MAPPING your way to greater profits
To request a free copy of any of the Profit Hunt articles, please send a email to contact@wmg-
