Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | "Kind Snacks Case Study" is now available at Fast Market ResearchFast Market Research recommends "Kind Snacks Case Study: seeking differentiation in cereal bars with an ethical and healthy offering" from Datamonitor, now available
Reasons to Purchase * Gain insight into the methods used by important industry players to give them a competitive edge * Identify specific areas for operational improvements * Capitalize on the knowledge of experienced companies when entering a new niche or market Report Table of Contents: DATAMONITOR VIEW CATALYST SUMMARY ANALYSIS The health trend offers the potential to boost the cereal bar category in the US The US cereal bar sector is the smallest confectionery category but has good growth potential Manufacturers are attempting to increase demand in cereal bars with new launches that offer a range of health claims Kind Snacks presents an innovative approach to marketing a responsible company with a health and ethically focused product Kind Snacks was founded in 2004 to provide healthy snacks that are ""kind to your body, your taste buds, and the world"" The company's Kinded card helps boost the brand's ethical image and its differentiation from others by rewarding random acts of kindness Kind Snacks is owned by PeaceWorks, which has a strategy of undertaking responsible business practices, an aspect increasingly sought by consumers Kind Snacks cereal bars are designed to be healthier than the competition and thereby embrace the health trend Kind Fruit + Nut Bars are marketed as tasty and healthy snacks The company has embraced the functional food trend by launching a range of bars that have functional claims The company has promoted research that suggests that healthy snacks can help aid weight loss and fertility Kind Snacks' Starbucks distribution deal offers it the potential to enhance sales of its products dramatically Conclusion APPENDIX Case study series Methodology Secondary sources Further reading Ask the analyst Datamonitor consulting Disclaimer List of Tables Table 1: US confectionery market by sector ($m), 2008-13 Table 2: Leading brands in the US cereal bar category, ($m) 2008 Table 3: Leading claims in US cereal bar launches, October 2007-09 List of Figures Figure 1: Cereal bar launches in the US have remained high for a number of years Figure 2: Kind Snacks aims to enhance its image as a responsible, ethical business through its Kinded card initiative Figure 3: Many Americans are ethically-minded consumers Figure 4: Kind Snacks' range of cereal bars have a health and functional food focus Figure 5: A significant proportion of consumers remain unconvinced that health foods can be enjoyable Figure 6: Functional drinks have been launched in the US in large numbers in recent years Figure 7: Functional foods are well regarded by Americans For more information or to purchase this report, go to http://www.fastmr.com/ About Datamonitor The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|