Datamonitor's Breakfast Cereals in the United States industry profile is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Market Definition
The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.
For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
Report Table of Contents:
EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 Kellogg Company
8.2 General Mills, Inc.
8.3 Kraft Foods
CHAPTER 9 Distribution
CHAPTER 10 Market Forecasts
10.1 Market Value Forecast
10.2 Market Volume Forecast
CHAPTER 11 Macroeconomic Indicators
CHAPTER 12 Appendix
12.1 Methodology
12.2 Industry Associations
12.3 Related Datamonitor Research
LIST OF TABLES
Table 1: United States Breakfast Cereals Market Value: $ billion, 2004-2008
Table 2: United States Breakfast Cereals Market Volume: Kg million, 2004-2008
Table 3: United States Breakfast Cereals Market Segmentation I: % Share, by Value, 2008
Table 4: United States Breakfast Cereals Market Segmentation II: % Share, by Value, 2008
Table 5: United States Breakfast Cereals Market Share: % Share, by Value, 2008
Table 6: Key Facts: Kellogg Company
Table 7: Key Financials: Kellogg Company
Table 8: Key Facts: General Mills, Inc.
Table 9: Key Financials: General Mills, Inc.
Table 10: Key Facts: Kraft Foods
Table 11: Key Financials: Kraft Foods
Table 12: United States Breakfast Cereals Distribution:
Table 13: United States Breakfast Cereals Market Value Forecast: $ billion, 2008-2013
Table 14: United States Breakfast Cereals Market Volume Forecast: Kg million, 2008-2013
Table 15: United States Size of Population (million) , 2004-2008
Table 16: United States GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 17: United States Inflation, 2004-2008
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