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Los Angeles, CA - Dial 800, the leaders in marketing optimization, announced today that a triad of its optimization tools are now available for private labeling to agencies looking for an edge in the marketplace.
“Our agency clients love Dial 800’s tools, but they expressed a desire to be able to brand them with their own distinctive agency mark. Our private label initiative speaks directly to this desire and is an example of Dial 800’s culture of responsiveness,”
The proprietary tools agencies can now leverage to improve campaign ROI include:
• Call routing software that allows direct marketers to instantly determine a campaign’s real call volumes and buyer demographics, as well as listen to any call with one click.
• Memorable toll free numbers known to improve direct campaign results by as much as 20 percent by virtue of their repeating sequences. Combined with the better performing 800 toll-free prefix, these numbers are easier for consumers to recall.
• Direct Mail that enables agencies to reach out to consumers who didn’t buy with timely offers. Such programs can deliver over four times the ROI of ordinary direct mail programs.
“Today’s successful direct marketer is using every available opportunity to optimize,” added Dial 800’s COO, James Diorio. “We’
For additional information, visit www.Dial800.com.
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