New FTC RUles A Boon For DTSales: Maybe not so Much the "Other Guys".

PRLog (Press Release) - Dec 08, 2009 -
In Brief:

The U.S. Federal Trade Commission (FTC) has recently released new new rules governing blogs and other types of affiliate websites which carry affiliate links or make product recommendations. These new regulations went into effect Tuesday, December 1.

The new regulations cover all sorts of third party testimonials and endorsements—by consumers, experts and celebrities. If your promotions use customer or consumer endorsements, the FTC requires that the results described must be typical or, if not, you should “clearly and conspicuously” disclose that the results presented are not typical. Also, such customers should be “bona fide” buyers of your product, and not, for example, a fictitious person or your cousin who is doing you a favor. For expert endorsements, the person involved should have special knowledge that qualifies him or her to make the endorsement, e.g., if you use a doctor to sell a diet plan, that doctor shouldn’t be an eye doctor, but have special knowledge in the area of nutrition.

Also, the FTC requires all endorsements to disclose any “material connection” between the vendor and the advertiser. For example, if an affiliate runs a website offering an “independent review” of two products and gives a favorable review of one, they should disclose the fact that they are receiving a commission from the sale of that product. These rules also apply to third parties, such as bloggers, who receive a free product and are asked to do a review. Under the new FTC rules, not only should the blogger disclose he got the product for free but the vendor who gave him the product should make some effort to make sure that the blogger makes that disclosure.

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DTSales Does not Advertise ANYTHING We have not tested ourselves ;
We NEVER allow a claim to be made on our websites that can not be verified Or did not come from Us.
We Always state That we tested Products Prior to Promotion : we simply do not Promote a Product simply because it was on the list.

DTSales does not accept Free Products from ANY vendors as part of the Promotional Process. we act as a Consumer for the product so as to evaluate the product properly.
DTSales Does operate on Commission sales , However, our Advertising Staff receives Nothing in advance concerning a product, except the product itself for evaluation and potential promotion.
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With the Holidays upon us, We feel it is very timely and important for Internet Consumers to become aware that the Federal Government has leveled the playing field for both Advertisers and consumers.
If you have any questions regarding a website's claims, you can check with the FTC for recourse on the matter.

DTSales will always be pleased to respond to any questions, by email , or on our Forums: Please review our websites for the maps to our Forums and other FlagShip  Locations.