This December Spirit Marketing launched the very first passenger shopping trip experience. The system which has been in place with Cruise lines for many years had never been attempted by the airline Industry.
Putting together the shopping experience was a relatively easy and for the airlines will probably be the largest ancillary revenue product they will have said CEO David Stickland. "Airlines wishing to join this will simply have to include a link in the booking path and we will do the rest."
The revenue comes from the shops that wish to take part, and as proven from the cruise ships over the years runs into millions of dollars per year. Passengers feel more relaxed knowing that their purchases on the shopping experience are backed up by a guarantee from Spirit Marketing,that if the product isn’t as described they will refund the value of the item.
The revenue will come from two streams, the first being that the shops will have to pay to be involved in this, and the second from the commission on each sale made. Revenue is then split between Spirit and the airline.
Airlines which cover the holiday markets will naturally reap the highest rewards as this is when most passengers go shopping, and are more concerned about where to purchase high end goods such as watches and jewelry. It is anticipated that airlines with more than 20 holiday routes will earn well into 7 figure incomes, with little moreto do than making a few links, and Spirit Marketing completing the experience.
The initial areas for the Shopping Experience are the Caribbean, Panama, Hawaii and the Middle East with more to follow soon.
