Latest Release of the IP2Location.com Geolocation Database for December 2009

PRLog (Press Release) - Dec 07, 2009 -
IP2Location™ databases are the fundamental components which give Web sites the ability to determine the geographical location as well as other information about their visitors.


This is done by taking the IP address of the visitor and querying the database to get information regarding the IP address. By doing so, the information about the country, region, state, city, latitude, longitude, zip code, Internet service provider (ISP), time zone, connection speed, domain name, IDD country code, area code, weather station name and code of the visitor can be determined. The Web sites can then utilize the information obtained to serve localized content, enable server bandwidth balancing, improve click-throughs, increase sales, prevent Internet fraud and much more.


Being able to determine your Web visitor's origin is very useful to the advertising and marketing industry as they will be able to display specific banners to increase hits rate and ROI, customize marketing messages, redirect visitors to appropriate Web pages, display native language as well as manage digital rights. Meanwhile, e-commerce sites can benefit from the use of IP2Location™ to identify suspicious Internet orders which will allow them to reduce charge-backs, avoid orders from high risk countries, display native currency on order forms and calculate correct tax amount based on the visitor’s locale.


From a website security perspective, IP2Location™ could prove to be a valuable tool in determining who are attacking your websites and where they originate from. With this vital information in hand, preventive measures could be taken to block web traffic from certain countries or certain cities. By doing so, you will limit the damage that could be done to your websites as well as save on bandwidth costs which may skyrocket if the attacks occur on a daily or even hourly basis.


The IP2Location™ databases have more than 3 million records to cover all valid IP addresses. They have over 95 percent matching accuracy at the country level. Available from US$49 per year, the databases are available for immediate download, bundled with free monthly updates for 12 months. They come in an easy-to-use ASCII text format and are compatible with major database programs including Microsoft SQL, MySQL, Microsoft Access, Oracle, IBM DB2 and others.


As an alternative to using a database, there is also an option to just query a binary file instead. The BIN files contain essentially the same data as the ASCII text files. To allow for rapid integration with existing programs, IP2Location has generously created a variety of APIs which allows easy and fast querying of the BIN files. The APIs are available for various programming languages like Perl, C, PHP, Ruby, Python, Apache, C#, VB.NET, Java and ASP at http://www.ip2location.com/developers.aspx  


Other than the APIs mentioned above, IP2Location also has a few readymade components for accessing the BIN files. The components currently available are the .NET component, the Java component, the ActiveX/COM component as well as an ISAPI filter for IIS web server. Finally, for those who do not wish to maintain their own databases, there are SOAP/XML web services available which are compatible with most programming languages currently in use today.


More information and a free demo are available online at http://www.ip2location.com .