Hip Hop CEO not Playing Lottery with his Artist

There are so many reality shows out that ask you to audition your artist to win a spot...but the fact of the matter is that its not about your artist or their music...its about the show!
By: Urban Masta Magazine
 
Dec. 7, 2009 - PRLog -- Tony Shannon...CEO of UpSouth Entertainment, Inc. an Atlanta based Hip Hop label believes in consistent calculated work. We have all seen the hit show American Idol...millions tune in every week, and the network sells advertising at their best price because they can demand it! The host collects huge multi million dollar deals each season. One would think that all the fuss is about some bright eyed singer who is “finally getting the chance to show the world how great of a singer I am.” The fact of the matter is that the vast majority of these people end up in contracts that are beyond one sided. Sure they get instant marketing to millions but they soon fade away from interest. “I believe that an artist has to build his fan base up from the streets...because the streets are the people who will remain with you over time. This can be proven with artists like Cash Money, Gucci Mane, and Slim Thugg. UpSouth has been building a steady flow of followers over the past six months using the tools that are working in this era. Sure it takes time to build it from the ground up...but this is the only way to make it stick long term. Take my artist SLUGZZ...we just released his album into iTunes and we are making significant sales and our fans are reacting and telling everyone they know about him. Its has become “cool” to have his latest single “They Don’t Understand” on my ipod.” Finding any long term success for your artist by submitting them to win this or that is just like trying to find financial freedom through buying lottery tickets.

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UpSouth Entertainment, Inc. is an independent Hip Hop record label based in Atlanta Georgia. UpSouth is the result of Tony Shannon’s dream to see young southern rap artist reach the world through great music.
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Source:Urban Masta Magazine
Email:***@yahoo.com Email Verified
Zip:92101
Tags:Hip-hop, Hip Hop Songs, Music Rap, Rap Songs, American Idol
Industry:Business, Entertainment, Media
Location:San Diego - California - United States
Page Updated Last on: Dec 08, 2009
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