Check Mate On Social Media Consumers With Innovative Marketing Strategy

Dec. 7, 2009 - PRLog -- A September 2009  survey of 5,000 moms conducted by The Parenting Group reveals  that while 60% of moms have used social media in the last 24 hours, they are  four times more likely to purchase through direct referrals, than proposals  through social networks."When it comes to  influencing brand perception and purchase decisions, the data shows that social  media still has a long way to go," said  Stephanie Molnar, Work Place  Media. "Most of our meaningful  recommendations continue to be old-fashioned, word of mouth recommendations  from friends, co-workers, and/or family."
While consumer  analysis seems to challenge the effectiveness of social media in internet  marketing, businesses continue to invest in this tool, reporting significant  gains.
In April, Ford  loaned 100 top  bloggers their new Fiesta for six months,  on one condition - they wrote about their experience driving the car.  Comcast, the cable company, has invested in  Twitter marketing for the last year, using this social media bigwig to supply  their 28K+ consumer base with news updates, while collecting feedback &  analyzing their behavior trends.  Social  media marketing has also been a success for Dell, which reported $3 million+  revenue from consumers who clicked through Dell's Tweets, funneling purchases.
While only a few businesses  have demonstrated a clear ROI on their social media marketing efforts, it would  be silly for most to ignore this latest trend -Facebook has 250+ million website users,  while Twitter is up to 40 million consumers.  As we approach 2010, social media marketing has proved to be a tremendous asset  to businesses who utilize offline promotions to offset internet marketing  campaigns, engage consumer audience through service expectations, and create strong business  strategy that delivers immediate consumer purchases.

# # #

At DPS, we specialize in both BPO & KPO Services. BPO Services are: Accounting, Formatting, Archiving, IT Maintenance, Software Development (to automate internal processes) & Maintenance, Floor plan Constructions, Data Conversions, etc.