Grupo Arion attends Advanced Business Model Training

PRLog (Press Release) – Dec 05, 2009 – Toronto, Canada.-  Grupo Arion is part of the selected group of WSI franchises that will evolve from Internet Marketing Consultans to Digital Marketing Consultants by implementing a proven methodology that provides clients with real digital marketing campaigns.

Digital marketing goes beyond the traditional solution where a Web site was built and then a positioning campaign was put in place with search engine marketing techniques and now integrates the conversational components that social media offers to organizations using the Web for increasing their results. With the advent of platforms like WordPress, LinkedIn, FaceBook, Twitter, and YouTube, Internet marketing is evolving from a one way street communication to a bidirectional conversation on the Web.

WSI has integrated a more robust portfolio of digital marketing services that franchises like Grupo Arion can now offer to its customers. Carlos Guzman, CEO of Grupo Arion is attending the conference. “With this set of tools we are aligned with industry leaders as Google, Lyris, SEMPO, Marketing Sherpa, ReachLocal and Webex so we can offer the best practices in our field” says Guzman.  “For our customers, who we serve in English and Spanish, it means more resources to have better presence on the Web, attract more qualified leads, and better serve its customers and followers, this is true digital internet marketing”

A complete internet digital marketing campaign includes Website development, search engine optimization, pay per click, blog development and maintenance, content writing, social media integration and development, all accompanied with specific metrics and analytics that allow to define, implement, measure, improve and start again.

All the components and techniques included in the Digital Marketing approach are already known by Grupo Arion and its consultants, and now they can be assembled in specific strategies and programs for its customers, with a portfolio of digital marketing services unmatched by any other consulting firms or even advertising agencies.

The new catalog offering will be available starting Tuesday December 8th to all customers of Grupo Arion and its divisions like Prospect Factory and Arion Inc in the US.