HotelBoard.com announced their "referral credit system" where users invite their friends to the system and earn discount credits from each booking made by these invited friends. The system works also when their friends invite new users.
Mark Derritz from HotelBoard.com explained that the system is a totally new approach to marketing their brand: "As we provide the best rates and service in the online hotel reservations market, we want to expand our reach by the power of word of mouth. Our current users will benefit from more discounted rates with their referral credits and new users they invite will also join our family of satisfied travelers. So everyone wins."
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http://www.prlog.org/




