If you see a product labeled as pure noni juice, what this means is that this juice should be only noni juice and not a blend of noni and other fruit juices. In addition, a pure noni juice product should be free of any additives: and certainly no added flavors, sweeteners or preservatives should be used.
Some may insist that pure noni juice be unpasteurized as well, though any pure noni juice product you see on the US market is likely to be pasteurized for safety reasons. Generally speaking, however, any product marketed as pure noni juice has been produced from noni which are organically grown and naturally aged and fermented for between three and six months. This process produces a concentrated noni juice which contains all of the nutritional value of the noni fruit.
However, just because a given product is labeled as pure noni juice this does not mean that it is of the highest quality. This is because products labeled as pure noni juice can have varying quantities of vitamins and other nutrients and can also differ in flavor. Much depends on what stage of ripeness the fruit was at the time it was harvested and also the way in which it was processed. Noni which has been picked when not quite ripe will not ferment as easily as noni fruit which has already ripened. When noni is picked at full ripeness, the aging process will produce a juice which has a better flavor and a higher nutritional content. This results in a much higher quality pure noni juice product.
It's important to know this since some pure noni juice manufacturers may harvest the fruit too early resulting in a sub-standard product. Remember the aging process for noni can be as long as 3 to 6 months and basically the longer it is allowed to ferment the more concentrated the final product will be.
One other thing that consumers need to be aware of is that not all products labeled as pure noni juice are in fact what they claim to be. These products may have only noni pulp or even just a noni extract which has been mixed with other types of juice; it may look like pure noni juice, but these products are anything but.
To make sure that you're really buying pure noni juice, always check the label carefully before purchasing. Look at what's contained - what you want is pure noni juice and nothing else; if other fruit juices are listed on the label, you'll want to keep looking for another product.
The origin of the juice is another clue to its quality; the best noni (and thus the best pure noni juice) comes from Hawaii, Tahiti and the Marquesas Islands. These are places with volcanic soil which is ideal for growing noni. As long as you're looking at the label, you may want to check to see if the pure noni juice product you're looking at is pasteurized.
Now the FDA is not particularly diligent when it comes to evaluating whether products claiming to be pure are indeed pure. So you will always need to check this for yourself. Another option if you have the time and energy would be to purchase some noni fruit and allow it to ferment at home. This will certainly ensure that you are getting a pure product. All you have to do is place the noni in a bowl. The pressure within the fruit as it ferments will cause the juice to seep which you then collect. You might want to check though where the noni fruit you are buying was grown.
If pure noni juice is what you're looking for, you'll have to be a careful shopper to make sure you're really getting noni juice and not some other sort of juice cocktail which has only the smallest amount of noni juice. If you want all of the nutritional value and health benefits which the noni fruit has to offer, make sure that you're buying pure noni juice and nothing else.
