So Why Can't Bobby Kerr of The Irish Dragons Den Sleep - Is It The Coffee?

Bobby Kerr is CEO of Insomnia. Since becoming CEO and shareholder of Insomnia in 2003 Kerr has led the expansion of Insomnia from 17 to 50 shops and increased turnover from €5 million to €13 million
By: Roger Kent, Marketing Tips Ireland
 
Dec. 4, 2009 - PRLog -- Bobby Kerr is a true entrepreneur and is an exceptional example to aspiring entrepreneurs of whats possible.  Heres a little background on the man behind the name.

Born in Dublin in 1960 Bobby Kerr was brought up in Kilkenny where is father ran the family business, the 4 star Newpark Hotel. Kerr was educated in CBS Kilkenny and Castleknock College, Dublin and went on to study catering management DIT Cathal Brugha Street.

In 1981 Kerr took his first job as chef/trainee manager in AIB Catering Ballsbridge. Kerr then went to work as a chef in the North Sea Oil Rigs, working for ARA offshore for 2 years. In 1984 he was transferred by ARA to their Canadian sister company, Versa Food Services, and worked in their parks and leisure division. While in Canada Kerr held Assistant Catering Manager positions in The CNE Stadium Toronto, Ottawa Civic Centre, Crystal Beach Amusement Park & African Lion Safari and coordinated the catering for the Popes visit to Canada in 1985 for one million people.

On his return to Ireland in 1986 Kerr took the position of Assistant Manager in Jury's Hotel Ballsbridge for a year before taking the role of Catering Manager for Campbell Catering in UCC from 1987-1989. Kerr became Area Manager for Campbell catering South of Ireland with operational control for 30 sites as well as holding a development role in seeking new business. Kerr was also involved with Campbell Catering Offshore. Kerr was awarded the role of Business Development Director Campbell Catering with responsibility for all new business and marketing for Contract Catering Company with 120 sites in 1991. In 1992, Kerr took on the role of Managing Director Bewleys Oriental Café, Bewleys Franchising and Bewleys Bakery which included 30 Cafés, and a bakery with a turnover of over €40 million.

In 1997 Kerr became Director of Development Campbell Bewley Group with responsibility for the overseas development of the Bewley Brand in the UK, USA and Japan. He also ran the product export department which involved the acquisition of two American Café chains Java City and Rebecca's.

In 1999 Kerr set up PERK Coffee Shops with cafés in Grafton Street, Baggot Street, Dawson Street, and UCD. In 2003 he bought out Fitzers, who held 50% of the shares in PERK, and then sold Perk to Insomnia. Kerr reinvested all the proceeds of the Perk sale back into Insomnia and became a shareholder and CEO of Insomnia. Since 2004 to date Kerr has led the expansion of Insomnia from 17 to 50 shops and increased turnover from €5 million to €13 Million.

2008 has been a very busy year for Kerr, having sold 51% of Insomnia to the Icelandic Penninn group valuing the business at €16 million. Kerr also spearheaded the sale of his late father's Newpark Hotel in Kilkenny for €23million. He had held the position of Chairman since his father's death in 2002. Kerrs' interests include cycling and rugby.

But besides family and sporting interests what Bobby is without question is a die-hard entrepreneur and a man who learned to play his cards with consummate and almost effortless skill.

But heres the bottom line.  If you're seriously interested in solid, cutting edge entrepreneur business training, if you don't want to go down in flames in the Dragons Den then you simply must attend the "Irish Entrepreneur Superconference" = = >> http://LifeLastingSuccess.com

Its known as "Life Lasting Success" for a reason and its widely recognised as Ireland's leading resource for 1st class Entrepreneur Training & profitable Internet Marketing.

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We are in the business of delivering first class Entrepreneur Business Training - http://LifeLastingSuccess.com
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