Guilford, CT; INTAgLIO Business Solutions has added Event Marketing to its suite of marketing services.
"After attending a recent local user group meeting, I left disappointed because of poor attendance and minimal agenda impact " said John Bernardi, INTAgLIO's owner. "This got me thinking about the opportunity to market user group events that will attract and retain members."
The goal will be to create a WOW! experience for user communities. As a result, members will share their experiences about how to derive the optimal advantage from products and services. They will influence up-selling and cross-selling through their interactions. Market makers will receive feedback that they can build into their product planning process as well as ideas to enhance business processes that make it easier for people to do business with them.
"We encourage our clients to treat each event like a campaign that includes a target audience, goals, theme and marketing weapons", said Bernardi. "Constant Contact's® event marketing and online survey tools enable us to automate the process of creating, publishing, marketing and following up on each event".
