Online Watch Retailer Moores Jewellers Successfully Launches New Website

Dec. 4, 2009 - PRLog -- Online watch and jewellery retailer, Moores Jewellers, is proud to announce the successful launch of their new-look website. Since it went live two weeks ago the results have been very encouraging, with a considerable increase in both the conversion rate and the amount of traffic to the site.

Key changes made include: vastly improved search and navigation; a cleaner and fresher look; a newsletter sign-up function; and various new features like ‘His and Her Gift List’ suggestions. The team is absolutely focussed on increasing website traffic and product ranges to deliver great value to as many customers as possible, and the re-launched website is just one of a number of initiatives that the expanded Moores Jewellers team have been busy working on.

One of the main reasons Moores Jewellers is enjoying success is their focus on the affordability of branded watches. In a struggling economic climate, the company is weathering the storm and proving that beautiful watches, from the likes of Rotary, Seiko and Citizen, can be surprisingly affordable too. With a generously discounted starting price of £41 for the extremely popular Casio G-Shock range of watches, and the considerable 22.5% discount offered across all Rotary watches, there is a price range to suit those looking to bag a bargain during the festive season.

Whilst Moores Jewellers is definitely seeing a trend towards more affordable ranges in the current economic climate, as encapsulated in the very popular Manager’s Specials section, some of the most popular landing pages on the website remain at the higher value end of the market, such as hand-crafted collections from the likes of J&T Windmills and Dreyfuss & Co.

Moores Jewellers founder Ken Moore commented on the initial success of the revitalised web strategy: “As a family-owned jewellers, we have always prided ourselves on offering best-value prices for our products, combined with excellent service to our high street customers. I am delighted that our customer reach is being vastly expanded through our web initiatives, and we are now able to offer great value and great service to many more customers online.”

To help celebrate the re-launch, Moores Jewellers is offering an EXTRA 10% OFF ALL ITEMS with the use of the XMAS-10 discount code, which customers enter at the online checkout to receive the discount (offers ends on 6th January).

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About Moores Jewellers
http://www.mooresjewellersltd.co.uk are authorised stockists of an extensive range of branded watches from Casio, Citizen, Rotary, Breil Milano, Seiko and many more, and also sell unique ranges of jewellery including diamond engagement rings, St Christopher pendants, pocket watches, diamond jewellery, cufflinks, and lots more. We work closely with the watch manufacturers to offer our customers exclusive discounts whenever possible, and pride ourselves on offering the best value watches and jewellery, with all items promised with FREE UK DELIVERY and free returns policy.