Online beauty blogger The Informed Makeup Maven features in a new guidebook of beauty blogging by Nicki Zevola.
Fabulous: All About 50+ Top Beauty Bloggers of 2010 is an exclusive insider's guide to major beauty blogs designed for beginners and established beauty bloggers. The guide features helpful advice on how to attract readers, what not to do and steps towards creating a sustainable and successful blog, and profile of the top 50+ beauty bloggers of 2010.
“I was inspired to write my book after attending my first beauty event, the Total Beauty Summit in 2007. At the event I met lots of incredible women from diverse professions who all shared a passion for all things beauty. I thought featuring all these wonderful women in a single book would be a great idea and felt people need to know this world exists as it’s really something special,” shares Fabulous author, Nicki Zevola.
One of the top bloggers featured is the Informed Makeup Maven (IMM), a PhD scientist by training turned communications professional. “Informed Makeup Maven evolved from a daily blog of my failed experiments during my grad school days and into an outlet to share my passion of all things beauty. I was encouraged by close friends to share my opinions about products and offer advice,” informs IMM editor and founder, Dr. Nancy Ilaya.
The Informed Makeup Maven (IMM) beauty blog features beauty news, tips, tricks and trends, and special offers. “IMM is all about empowering readers to make better choices and making their products work for them in so many ways. As a beauty aficionado I found the advice and tips offered at the beauty counter limiting and homogenous,”
Dr. Ilaya’s scientific training and communications background has helped distinguish her approach to beauty blogging. Every product purchased or sampled from stores and department store beauty counters undergo a rigorous testing process to test the limits of their claims and messaging. Mascaras, for example, are tested in a variety of conditions that include long distance runs, gym workouts and use outside of their recommended indications. Utilizing her knowledge of scientific concepts, chemistry, biochemistry, new media and fundamental communications guidelines, Dr. Ilaya tailors her posts to appeal to a wide audience in a fun and personable way while encouraging interaction.
