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Millions of Milkshakes Presents: The Nu Pop & Pascal Mouawad shake

Jermaine Dupri and Pascal Mouawad launch the Nu Pop shake inspired by their watch line along with the Pascal shake.

 
PRLog - Dec. 3, 2009 - WEST HOLLYWOOD, Calif. -- Renowned jewelry designer, Pascal Mouawad and Grammy award winning music mogul, Jermaine Dupri are proud to present their Nu Pop Movement milkshake which includes Vanilla frozen yogurt, Red, Brown, Yellow, and Blue M&M’s, and Hot Fudge. Mouawad and Dupri have fused their creative forces to craft a shake which represents Nu Pop Movement, he line, characterized by its eye-catching, oversized case, incorporates vivid colors and analog and digital movement, with a funky, fashionable twist.

About Nu Pop
The NU POP MOVEMENT collection takes its inspiration from the iconic pop art of yesteryear as well as the vibrancy of today’s pop music and culture. "Pop art, like pop music, derives its name from tapping into the 'popular' elements of culture, as opposed to elitist," said Pascal Mouawad, "We designed a line of watches that goes straight to the heart of what today's fashion-conscious, trend setters are seeking.” Joining together their respective talents, celebrity jeweler Pascal Mouawad and music superstar Jermaine Dupri have produced a line that celebrates the most dazzling elements of pop culture, resulting in a variety of fun, fashion-forward timepieces with universal appeal. The NU POP MOVEMENT collection (with names such as D2 and Crazy Pop) is priced between $95 and $145and will be on sale exclusively at Kitson and NUPOPMOVEMENT.com.

About Pascal Mouawad
U.S. director of the Mouawad Group, Pascal Mouawad was raised in Geneva, Switzerland as the 4th generation of the famed Mouawad family. Mouawad, a name well known to Europeans for haute joaillierie, is as celebrated for its extensive collection of unique diamonds as its cutting-edge design and retail philosophy. Founded in 1890 by master watchmaker and family patriarch David Mouawad, the company supplied important jewels to many European royal houses and wealthy individuals. Pascal moved to Los Angeles to pursue his further education, determined to bring the family business to the United States. He obtained his Gemology Degree from the GIA and his MBA at UCLA’s Anderson School of Management. Since his arrival on the Hollywood scene he has forged creative partnerships with high-profile A-list celebrities. Pascal’s collaborations include a jewelry line with Nicole Richie under the House of Harlow 1960 label. Famous faces to have worn Mouawad creations include Nicole Kidman, Jennifer Lopez, Madonna, Gwen Stefani, Mary J. Blige, Mariah Carey, Christina Aguilera, Giselle Bundchen, Heidi Klum, Karolina Kurkova, Adriana Lima, Tyra Banks, and Nicole Richie, to name just a few.

About Jermaine Dupri
"JD" Dupri's empire has moved and grooved us through an unbelievable list of career achievements beginning at age 11 and leading to the production of his first album at the age of 14.  By 19, Dupri had discovered Kris Kross and garnered his first multi-platinum success.  Not soon after, Dupri formed a joint venture with Columbia Records and So Def was born.  For more than ten years, So Def has become one of the most successful independent music labels in the industry.  Under Dupri's creative vision, the label has produced chart-topping and platinum-selling artists from Xscape to Da Brat to Jagged Edge to Bow Wow.  Known for making musical magic for some of the world's biggest Pop, R&B and Hip-Hop artists, the Grammy Award winning producer has crafted hits for superstars including Janet Jackson, Mariah Carey, TLC, Usher, Bow Wow, Anthony Hamilton, Alicia Keys, Ludacris, Monica and more.   An style guru and fashionista, Dupri has garnered countless professional awards from music industry organizations, publications, broadcast media, and various civic groups, including Atlanta Mayor Bill Campbell's proclamation of Jermaine Dupri Day on October 9, 1999.  In 2000, he received the first annual Phoenix Award from the NAACP in addition to many other honors.   In 2002, he received the Heroes Awards from the Atlanta Chapter of NARAS, the National Academy of Recording Arts & Sciences. In 2006, he received ASCAP's highest honor, their Golden Note Award, won his seventh R&B Songwriter Of the Year award from the noted songwriters organization, received the prestigious "Music of the Heart" award from the Lili Claire Foundation, is the youngest artist ever to be inducted into the Georgia Music Hall of Fame and was recently honored by the American Civil Liberties Union (ACLU) for his humanitarian work.

About Millions of Milkshakes
Millions of Milkshakes, the world’s first milkshake bar founded by Sheeraz Hasan, is located in West Hollywood. Since its opening in October 2008, customers have been lining up to get their dairy fix. Millions of Milkshakes has now become a celebrity hot spot with a long waiting list of actors, musicians and athletes from all over the world requesting their own signature shakes. Celebrities involved include Miley Cyrus, Kim Kardashian and Lindsay Lohan to name a few. In less than 12 months, Millions of Milkshakes has become the fastest growing restaurant brand in America. From its one location in West Hollywood, over 500 million people around the world have seen the Millions of Milkshakes brand.

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Phone:323.656.2030
Zip:90046
City/Town:West Hollywood - California - United States
Tags:nu pop movement, millions of milkshakes, pascal mouawad, jermaine dupri, jewelry, chocolate, m m s, frozen yogurt
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