Wine Industry Internet Business to Business Marketplace Launched

Dec. 4, 2009 - PRLog -- Healdsburg, Calif., – The Wine Industry Network (WIN), a cutting edge industry specific, business-to-business internet marketplace that provides in depth information on industry suppliers and service professionals made a successful debut this past month and is already proving to be a valuable tool for buying and selling goods and services in the wine industry.

The innovative WIN marketplace was created by industry veterans George Christie and Elizabeth Slater to address the needs of wineries looking for more accurate and current supplier information required to make better buying decisions, and of suppliers looking for more effective and targeted access to customers. WIN is an information resource that uses the power of the internet to provide a comprehensive database that is easy to search, provides extensive industry related business content and referrals, and is free to access.  

WIN offers wine industry suppliers and service professionals a current, cost efficient and ecologically-sound marketing platform to reach prospective wine business clientele. Supplier members benefit from direct marketing features such as targeted email campaigns, social network marketing, and strategic industry alliances which allow them to target, track and measure sales and marketing efforts.  

“The site is designed to address the needs of both buyers and suppliers by simply making it easier for them to find each other” Christie said. “This common sense concept is something that other industries, like travel and tourism, have been doing successfully on the internet for years”

Supplier memberships are priced to be affordable to businesses of all sizes, regardless of their marketing budgets. The lowest price is $35 a month for a specific geographical membership. For companies that desire visibility throughout North America, monthly costs are only $90. Each supplier is provided with a “mini-site” that can be customized to showcase their products and services. Most importantly, suppliers can quickly and easily update their own WIN pages which ensures that buyers get the most current and accurate information available.

“We knew there was a need for the Wine Industry Network because our winery clients have been asking us for this kind of information for years,” said Slater.  “As service providers ourselves, we understand just how difficult it can be to find more cost effective and measurable ways of making your services available to prospective customers. WIN offers one solution designed to address two needs. It’s a resource that is both easier and more up-to-date than any other in the Wine Industry.”

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Wine Industry Network (WIN), a B2B internet resource, supports the North American wineries and winegrape growers by providing current and comprehensive information about industry suppliers and service professionals all on one easily accessible platform.