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Follow on Google News | Holiday Cheer for Retailers - E-Commerce provider, iCongo, says online holiday sales were upDemonstrates substantial year over year increases in online, cross-channel and multi-channel sales - setting the stage for a great Christmas shopping season
By: Marsha Chicoine “Although sales increases were impressive across the board, iCongo clients with multi-channel and cross-channel capabilities outperformed their peers”, says Irwin Kramer, CEO of iCongo. Increased sales came from multiple channels, including strong in-store and online performance. Increased access to and availability of inventories to satisfy both web and in-store sales came from cross-channel systems. Some retailers who had not invested in cross-channel systems experienced stock-outs in their distribution center(s), and had no way to fulfill demand using in-store inventories both for web based and in-store sales. “The numbers should be a red flag for retailers who have not maximized their online sales channels or integrated order fulfillment channels”, stated Kramer. “They risk alienating customers who expect both a physical and on-line retailer presence. When a customer does decide to buy, retailers win when they can successfully fulfill orders from connected inventory systems.” Gartner retail analyst Jeff Roster commented “Savvy retailers understand the multi-channel nature of customer demand and embrace it. Mobile commerce is just about ready to explode, which will only enhance the need for retailers to be multi-channel.” # # # iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. RIS News recently named iCongo as one of their “Companies to Watch” in 2009. Forrester Research just named iCongo a “Strong Performer” in the January 2009 report “The Forrester Wave™: B2C E-Commerce Platforms, Q1 2009.” iCongo’s clients include many world-renowned retailers and brands. Please visit us at www.icongo.com End
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