The milk protein, olive oil and Omega 3 in Sofn'free GroHealthy nourishes hair.
Why deny hair the same nutrients that a body requires to flourish?
Described as "Mother Nature's recipe for healthy beautiful hair," Sofn'free GroHealthy Milk & Olive contains an unusual medley of milk protein, olive oil and Omega-3 to strengthen, protect and beautify naturally curly hair. The line consists of five new products made specifically for African-American and Latina women, created to address the structural characteristics and needs of curly hair.
Available at beauty supply stores by the end of the year and at mass-market retailers thereafter, each Milk & Olive product has a suggested retail price of $5.99, except for the $1.99 treatment packet:
Three-
Leave-
Strengthening Créme provides hair with an anti-breakage boost.
Daily Growth Lotion encourages hair to resist breakage and a scalp to defy flaking.
Really Deep Conditioning Treatment pampers hair in a single-treatment packet.
"Because the cross-section of a curly strand is oval, not symmetrically round like naturally straight hair, a curly strand has a greater chance to break if it lacks sufficient moisture and protein," said Will Williams, director of education and product development at M&M Products Company, maker of Milk & Olive. Afro-structured strands in particular are twisted and can appear matte in appearance because their surfaces are not even enough to reflect a lot of light. Additionally, Afro-structured strands typically lose the outermost cuticle layers as they grow away from the scalp, causing thinning at the ends and a greater propensity to shed and break. "Curly black hair is gorgeous, so women shouldn't consider these structural characteristics as shortcomings in beauty," said Williams. "They just need to know that their hair might require some special attention to keep it strong."
The new line's ingredients solve each of the aforementioned concerns. Milk protein contains calcium to strengthen hair and provide light reflective properties; its anti-irritant benefits soothe the scalp without causing build-up on the hair. Olive oil, long known for its ability to add shine and repair damage, also helps to promote a healthy scalp and well-moisturized hair. Omega-
M&M introduced a special version of Sofn’free GroHealthy for children in 2007 as the first therapeutic hair-care line for children with damaged hair. Described as “Serious Therapy for Little Heads,” Sofn'free n'pretty GroHealthy also bases its formulas in natural ingredients.
Photo:
http://www.prlog.org/
