Bradford, PA (December 1, 2009) – Making a Case for America is a campaign being spearheaded by an American manufacturer of pocket knives; W.R. Case & Sons Cutlery Company. The company operates a single factory in a small town in north central Pennsylvania. The program aims to reconnect Americans with small towns by advocating the “mom and pop” stores that carry their American made products.
Country music superstars Brooks & Dunn, who grew up in rural areas of the South, have long shared an enthusiasm for Case knives. They believe American made products and American businesses are vital to the country’s future landscape, and have been spreading a message of renewed hometown spirit through the Making a Case for America Campaign at their concerts and special events.
In support of the campaign, Case has just released a radio special (produced by television and radio host Storme Warren) featuring Brooks & Dunn interview clips and music. Case is also launching a national consumer sweepstakes December 1st, offering monthly prize packages throughout 2010 that ends with a grand prize package which includes a 35-knife Case Tang Stamp Commemorative Set valued at $5,000.
“We need more companies like Case,” explains Ronnie Dunn, “...especially in this economy. We’ve outsourced everything on the planet and now we’re going to need to rebuild our economy with a grassroots plan – the kind Case has implemented.”
Case retailers are largely made up of local shop keepers facing tough competition. These operators find Case knives fill a vital niche that helps to differentiate their stores from big-box retailers and those in megamalls. The Making a Case for America Campaign allows Case dealers to show their communities they care enough to sell something that’s still American made in their stores,” says Ed Jessup, Vice President of Sales and Marketing at Case. “We are proud of what this program is accomplishing.”
Case has a long history of supporting independent business owners and the small towns in which they operate. Case knives are routinely used to raise funds for local charities or to honor a special person, group or event.
Brooks’ fondness for the Case brand begins with his own grandfather, whom he’d often see sharpening, cleaning, and using his Case knives routinely throughout the day. He says he’s impressed with how Case maintains a strong market position today, simply by making the best knives it can. In his words, “Case knives still represent serious quality.”
The people at Case are hard core, hard-charging Americans...the kind of people with whom I like to be associated,”
