An organization needs to be well positioned in the marketplace so as to enjoy
- a competitive advantage if a for-profit business, and
- a solid reputation if a not-for-profit organization.
The organization also needs to operate efficiently and cohesively so as to achieve desired results. Flexibility is essential to ensuring that the organization's position and means of operation is able to change quickly and easily as circumstances dictate. Strategy encompasses a gamut of activities. These focus areas will be explored in a series of articles on strategy; namely,
· strategic thinking,
· strategic planning,
· strategic alignment,
· strategic implementation,
· strategic agility, and
· strategic planning training
Strategic thinking is the process of developing and evaluating every decision and action in light of current and future circumstances, the direction you want to go in and the results you want to achieve. It involves being able to apply possibility thinking to every situation. It is not about doing “business as usual” but rather pushing the envelope to see what can be done smarter and what else can be done “instead of”, or as an “add on”, that would maximize opportunities. Every challenge, every problem, or every action that someone needs to face or embark on in the organization needs to be assessed in light of the broader context. This wider framework will better inform decision-making and ensure the functioning in an organization is done in a more integrated fashion and is aligned to the strategic goals.
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