"It is a truism that education is no longer a luxury. Education in this day and age is a necessity."; President Lyndon B. Johnson. The company Heavens Sweets has also created a movement called SWAG 10 which stands for Students With A Goal 10,000 that represents the 10,000 students that will have the opportunity to pay for college by August 2010. Ms. Roberts is calling on groups and organizations like churches and other groups with student members to encourage them to register to be a part of SWAG 10. She is also asking these organizations, businesses, political officials and the general public to purchase the candy to support students that would like to go to college.
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About Heavens Sweets, Inc: Teens helping teens pay for college, 40% of business profit goes to help students pay for college.