Local Real Estate Company Takes Progressive Tack Using Social Media

PRLog (Press Release) - Nov 30, 2009 -
Local Real Estate Company Takes Progressive Tack Using Social Media

WILMINGTON, N.C., November 6, 2009 – The sluggish economy isn’t hampering the growth of one Wilmington, N.C. real estate firm.  Coldwell Banker Sea Coast Realty announces the hire of a new Social Media Specialist.

Tim Milam, President and CEO of Coldwell Banker Sea Coast Realty, relates to the new hire as a necessary step for the progression of his firm; a step necessary to meet the demands of today’s consumers. “Studies have shown us that people want a real estate professional that is on the cutting edge of technology,” he said.  “The Social Media Specialist position was created to ensure that Sea Coast Realty is taking full advantage of social media applications.  We can directly connect with the community using Facebook, Twitter, and our YouTube channel, allowing us to build and strengthen relationships with our clients in this ever-changing 21st century environment.”

Recently, Milam met with some of the country’s top Coldwell Banker franchisees in Chicago.  Only two or three had a staff member dedicated to social media.  “That’s when I realized that Sea Coast Realty isn’t just leading the way in utilizing social media for real estate marketing at a local level, but also nationally,” he said.

Ashley Allen joined Sea Coast Realty after it formed the new position in September.  Allen is a 2002 UNC Chapel Hill alum with a B.A. in Journalism and Mass Communication.  “As Sea Coast Realty’s Social Media Specialist I’m sort of an in-house reporter. Every day I get to write and make videos about the innovative new things the company is doing and the ways that our real estate professionals are giving back to the community,” Allen said.  Since September, Sea Coast Realty has earned a substantial following on Facebook and Twitter. Its upcoming endeavor, a YouTube channel, will bring consumers videos with a local flavor.

For more information about this topic, or to schedule an interview, please contact Tim Milam at (910) 202-4501 or timmilam@seacoastrealty.com.