Azerbaijan: Cosmetics and Toiletries Industry Analysed in New Market Report

PRLog (Press Release) - Nov 30, 2009 -
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new market report

The report “Cosmetics and Toiletries - Azerbaijan” available at http://www.reportbuyer.com/go/EUR01837 offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market.

According to the 70 page report, the cosmetics and toiletries market continued to witness solid growth in value sales in 2008, and experienced a price upsurge in 2008, in line with general inflation. Hair care, colour cosmetics, bath and shower products, men’s grooming products, skin care and oral hygiene were amongst the top performing categories. The market saw an influx of new economy and standard priced Turkish, Polish, Russian and Ukrainian brands, which created favourable price competition. The demand for products with natural ingredients and nourishing and healing effects underpinned growth in shampoo, body wash/shower gel, skin care, hand care and colour cosmetics. Rising incomes, wide availability and in-store discounting of premium fragrances made these categories affordable by the middle income group. Increased take-up of cable television allowed consumers to see advertisements for cosmetics and toiletries brands which do not appear on local television stations.

The market is dominated by imported brands. Russian manufacturers in particular, with their cheaper brands, compete for market share, which weakens the performance of local producers, which have a limited presence and are mainly present in skin care. Direct sellers strengthened their positions in a number of categories, and Oriflame Azerbaijan reached the leading position in fragrances. Nevertheless, competition from store-based retailers is also intensifying, since retailing continues to grow. Market leaders include Procter & Gamble ZAO, Colgate-Palmolive Azerbaijan, Unilever Sanayii ve Ticaret Türk AS, Oriflame Azerbaijan, L'Oréal Groupe, Beiersdorf Ukraine LLC and Henkel KGaA, amongst others.

The report “Cosmetics and Toiletries - Azerbaijan” is available from Report Buyer at:
http://www.reportbuyer.com/consumer_goods_retail/cosmetic...

Report Buyer product ID: EUR01837

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