A host of top models, musicians and actors have teamed up with Global Cool to show UK fashionistas how wrapping up warm this winter can stop us from wasting money on home heating bills, and also benefit our health and the planet. International models Laura Bailey and Stella Tennant join Jo and Leah Wood, musician VV Brown, and Eastenders’ Adam Croasdell in a series of short films that show you how to turn up the style and turn down the heat this winter.
’18 Degrees of Inspiration’
On average, heating within the home accounts for a whopping 30% of the average Brit’s carbon footprint. The campaign shows that taking control of your home’s heating prevents you wasting cash, and it can also improve your health and even help you lose weight. Figures show that for every one degree you turn your heating down, you could stop wasting as much as £40 per year – that’s a lot of new jumpers! Also, by dropping the temperature of your bedroom to 18 degrees or lower, you could go from burning 20 calories an hour to burning up to 80 calories an hour – all while you’re fast asleep.
This filmic, fashion forward series features some of the hottest names from the catwalk to the high street including Dolce and Gabanna, McQueen, Reiss, Jaeger, Arman Bassi One, Antipodium and Diesel. It gives the public an exclusive look inside each celebrity’s home as a stylist helps them create an outfit to suit their lives. We see Jo Wood with her daughter Leah, getting ready to host her infamous Mrs Paisley's Lashings dinner party at her beautiful Kingston home, while VV Brown needed something warm and inspiring to wear whilst writing music, and Adam Croasdell is aiming to impress a certain someone on a cosy night in for two.
Film viewers will also have the chance to win a new winter wardrobe in order to recreate these looks by entering Global Cool’s Facebook competition, in association with ASOS.com. Global Cool’s Facebook fans can upload a picture of themselves wearing their most stylish winter knits and get their friends to vote for them to win £500 worth of vouchers. To enter, log on to www.facebook.com/
Global Cool’s website – www.globalcool.org - will also feature practical steps on how you can set your heating controls at home.
ENDS -
Contact Tabitha Goldstaub if you would like video and images for your website
tabitha@t5m.com
+44 (0) 207 183 4545
About Global Cool Foundation
Global Cool Foundation is a charity that deliberately targets groups who are not currently engaged by environmental messages or activities. We believe that if we can inspire them to take action, we can have a broad impact on the public’s attitudes, behaviours and values in relation to climate change.
Global Cool, part of Global Cool Foundation, works primarily with the entertainment and media industries to make low-carbon behaviours ‘cool’ and aspirational. We inspire people public to reduce emissions of greenhouse gases, and, since launching with a reception at Downing Street in 2007, we have received the support of high profile names including Sienna Miller, Josh Hartnett, KT Tunstall, Leonardo DiCaprio, Orlando Bloom, HRH Prince of Wales, Stephen Fry, David Miliband MP, then-PM Tony Blair and many others.
Over the past year and a half, GCF has been working in partnership with Vodafone around its phone-recycling scheme, in which the funds raised from public ‘donations’
Most recently, Global Cool ran a campaign at music festivals over the summer to encourage people to get out of their cars and on to busses and trains.
Global Cool Foundation is a UK-registered charity, number 1116673.
